By. Antonio Nichols
Social media as a marketing and communication strategy is one of the most effective tools that PR practitioners have access to at this point in time. The most astonishing thing about this tool however is that it is still being improved as time goes on and professionals in multiple industries continue to come up with innovative ways of incorporating social media into their plans. With all of the uses that companies and organizations have found for social media the one that is most impressive is how they can almost instantly enhance the quality of their brand through maintaining an active social media presence. One of the key uses of social media is the establishment of a brand and promoting said brand though engagement among peers and the community.
LSA, a popular restaurant on the Denton square is a company that is slowly realizing the potential that social media interaction can have when it comes to establishing brand loyalty and generating new business. Though the company itself has not launched any social media campaigns to further its business goals it it’s becoming aware of the effect the posts of its employees have on their tips. For instance, one of the bartenders posts a picture of the featured drink of the day with a message to all of her Facebook followers asking them to come try the drink and reminding them that tipping is encouraged. This particular employee leaves her shift with more tips than most of the staff daily because of her use of social media to promote her personal brand. Currently due to this level of success the management of LSA is gradually opening up to the idea of taking their promotions to the web and allowing the community to experience their values and brand before they even open the door.