Social Media is over your politics, America.


By: Thalia Molina

The third and final presidential debate concluded last night and boy am I glad that’s over… To be completely honest, I didn’t even watch it. I mean why waste a perfectly good hour of my life watching two 5 year olds bicker when I could go out and have a drink instead, right? Well, I opted for the latter last night. Although I was extremely interested in the topics that were being discussed, I decided that I would just get the “low-down” via social media later because let’s get real, this election cycle has thrived off social media. Based on the tweets I’ve seen since last night, my speculations were correct. The debate was a pretty big joke thanks to one of the candidates more than the other.

Turns out I’m not the only one that is completely over this election. Social media is becoming pretty sick of this entire presidential BS as well. It’s heartbreaking to think that this isn’t just a bad dream we’ll wake up from come November 8th. The media depiction of our candidates is a sad case and it is completely going against what America should be. I am no different than most, as I find humor in the many Donald Trump memes floating around the Internet but is it okay? Hardly. It’s been speculated that this election is taking a toll on social media users causing them to be particularly stressed about America’s future.

Fact of the matter is that America is already pretty doomed at this point. Voting for a “man” with a long-standing history of sexual harassment as our republican candidate was were America lost me. Of course it’s stressful. Our candidates are bullying and attacking each other with immature banter in front of the entire country. This may have been all fun and games for the World Wide Web at some point in time, but those days are now over. This is a serious matter and the world of social is becoming sick of it.



Collins, T. (2016). Trump, Clinton get ugly in debate; social media is sick of it. Retrieved from

Nash, C. (2016). Report: Social Media Users More Likely to Feel ‘Stressed’ over 2016 Election. Retrieved from

Kneeling Isn’t Dead

Colts Dwayne Allen Receiving Flake for Being Ahead of Latest Trend

By Myles Mwamba

The Indianapolis Colts Tight End Dwayne Allen is a victim of the ongoing protest in the National Football League. Widely throughout the NFL players, and players worldwide, have taken sides with now starting San Francisco 49ers QB Collin Kaepernick’s protest during the national anthem. Kaepernick started earlier this season taking a knee during the national anthem before games to show his protest against police brutality. Media outlets everywhere have covered this move, whether agreeing or disagreeing with the stance. Now kneeling has Dwayne Allen under the national eye for doing the same.dwayneallen

Dwayne Allen took a knee at the end of the national anthem this weekend and now as been receiving harsh and hateful tweets from people all over. Allen opens up and says he can take criticism for his on the field play, but not this particular situation. To Allen’s defense he has been taking a knee for years and was doing his pregame ritual. Allen’s employer took to twitter to send out a tweet in his defense replaying the knee and then him pointing to the sky. He goes on to state that he loves America and that it had nothing to do with the protest. Allen also said he looks to continue to kneel regardless of what anyone thinks.

This incident shows the impact of social media has whether it is good or bad. The social media realm can be crazy if you have an unpopular opinion. Word spreads like wildfire on social media, and it can get to a point to where a person’s reputation is tarnished in seconds. Social media is also a place where a lot can be mixed up without the facts first.

Image & Article Source

Softbank May Be Buying Twitter

By: Meredith Erikson

Photo via

Since my trip, I am automatically inclined to read any article about Japan. I can’t help it. While being there, I had to use Softbank, a big telecommunications and Internet corporation, as my phone provider. I compared its strength to AT&T when I saw that it owned Fukuoka’s baseball team (the Fukuoka Softbank Hawks). Forbes announced recently that Softbank may buy Twitter. I found the reasons to this especially interesting. First of all, it’s important to be aware that Twitter’s stock and active users are declining. That is why Twitter is in search of a buyer. The article by Forbes claims that big corporations such as Disney, Google and Microsoft have declined to buy them. So, Softbank has a good chance of buying them considering some cultural and economic reasons.

My favorite reason is that Japan loves Twitter. The Japanese can say a lot more than 140 characters. They can use the characters of their alphabet Kanji, where one character can represent an entire word. It makes Twitter even more of a mini blog. Wanting to know why else, I found that according to GlobalMe , Japanese Twitter users increased by 33% after the 2011 earthquake. Twitter is largely utilized during times of disaster, especially when phones and other media sources aren’t providing information. Earthquakes are a common occurrence in Japan so Twitter is essential.

In addition, Softbank has apparently been making great ties with other global corporations. This gives reasons for them being able to possibly buy Twitter. I personally think this would be a good move for Softbank. They could offer means of improvement because with their home’s users being able to write more on Twitter, user behavior can be more understood which could be used to Softbank’s advantage. The partnership between Twitter and Softbank would benefit each other as well. Twitter has already found interest in Japan because of its business intelligence strategies, while Softbank finds interest in the United States so things look promising. It would be smart for Softbank to get involved in social media and I plan to follow up on what happens.

Prosser, M. (2016, October 17). Why Japanese Telecom Giant SoftBank Could Buy Twitter. Retrieved October 18, 2016, from

Golota, H. (2015). Twitter: Why so Popular in Japan? Retrieved October 18, 2016, from

No Fun League: NFL’s latest social media policy is ridiculous, to say the least

For years, the NFL has increased penalties and fines for players who celebrated after touchdowns. Ten years ago, players could dunk the ball through the goal post, do choreographed dances and even use the ball as a prop.

Now, all of those things have been outlawed. Not only will a player be flagged 15 yards for unsportsmanlike conduct, but he will also be subject to a fine from the league.

A few weeks ago, the NFL took its ridiculous policies one step further, and put restrictions on team’s social media accounts. In years past, teams were able to make GIFs or videos of certain plays and share them on Twitter, Facebook and Instagram.

Not anymore.

If teams want to tweet a video or GIF of a play during the game, they will be subject to fines that start at $25,000. Many believe the new policy is a response to the decline in the NFL’s TV ratings, but in a statement to Sports Illustrated, the league denied that claim. In case you were wondering, viewership has dropped as much as 16 percent in the age demographic of 18-49, according to an article by Bloomberg. 

Some teams even began mocking the new policy. The Cleveland Browns and Philadelphia Eagles posted fake highlights using plastic toys to reenact plays. Needless to say, they think the rule is just as stupid as I do.

So here’s my two cents: the NFL is trying to halt the progression of the digital age, and is only continuing to hurt its reputation of not allowing anyone to have fun. It’s sad, really, and the consumers are to blame, too. Because Americans are so hooked on football, the NFL knows it can basically do anything it wants and not lose viewers/fans.

That was a long-winded way of me saying the new rule is stupid. It’s preposterous, egregious, and only hurts teams and fans. But much like everything else the NFL does, it’s unlikely this policy will be overturned and done away with, even if it is a clear attempt to get more people to watch games on cable networks.

Hopefully you all enjoy watching Legos catch football, because your Twitter feed is about to be inundated with them.


Luxury Brands on Social Media by Kayla Charles

The talk of brands on social media often centers around everyday brands that are accessible to everyone despite income levels. Luxury brands are some of the least talked about in the social media world because of their reluctance to join the wave and the size of their target market. Target markets play a huge role in luxury brands on social media. At first glance, the brands may have thought their target customers were not part of the social media craze, but that fact changed quickly. Social media is also the perfect platform for conspicuous consumption, which is a great friend of the luxury brand industry. People love to show off and social media is the easiest way to do that. Celebrities have played a huge role in the increase of luxury brand presence on social media. To put it in perspective, Justin Bieber’s Calvin Klein campaign was mentioned over 87,000 times on social media.

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image source

The Kardashian’s have a huge influence on the Balmain social media takeover. The “If they have it, we want it” mindset has always been a goal for celebrity endorsements, but the goal has also leaked over into celebrities’ everyday life. Thanks to social media, we’re able to see celebrities’ daily life and lust after the thousand dollar products in them. There’s some controversy surrounding luxury brands use of social media and the nature of exclusivity they must uphold. Brands may think,        “Do you want your brand to seem accessible to everyone”? That may not be the best mindset to have as a luxury brand. It’s obvious the products may not be accessible to the majority, but social media allows people to generate buzz for luxury.  A quick search on Twitter shows that at least half of the people talking about brands like Balmain are not part of their target market or potential customers. Companies may decide to “shut themselves out and depend solely on the word of mouth of their customers, but this limits them in the long run. Luxury brands are finally starting to realize that there are few industries that can survive without social media presence and the fashion industry is the furthest one from that.


Bishop, C. (2016, March 7). What’s the point of social media for luxury brands? | Econsultancy. Retrieved from

Ilyashov, A. (2015, October 1). Luxury Fashion Brands Social Media Report. Retrieved from

Lindig, S. (2015, October 4). Why Kim Kardashian Is the Ultimate Balmain Muse – Olivier Rousteing Quotes About Kim Kardashian. Retrieved from

Milnes, H. (2015, December 4). The luxury brands that win on social media – Digiday. Retrieved from

Pilabut, S. (2009). Luxury Design [photograph]. Retrieved from

Meme: Humor vs. Distraction



The ever-popular Instagram account “@F*ckJerry” currently has over 10.2 million followers and there doesn’t seem to be an end in sight. Our generation’s love of memes has taken social media by storm, by allowing a man like Elliot Tebele to make his living, and a good one at that, off of posting hilarious and surprisingly relatable images. Immediately following the recent Presidential debate, Tebele posted an image of the fly that landed on Clinton’s face with “I’m voting for the fly” above the image. As of October 14, the post has accumulated over 350,000 likes and 22,000 comments. Just by those figures alone it is clear that people have developed a liking to this type of humor. It seems to me that people are drawn to comedy in times of potential peril. The prospect of saying the words “President Donald Trump” in the near future has sent a shockwave through our generation and in order to cope with this it seems that many have turned to humor. Another example stemming from that night is the man who asked a pertinent question in regards to our country’s stance on energy reform. His name is Kenneth Bone and he has conducted several interviews since, and went from having only 7 Twitter followers to over 244,000. Now one may assume that his question must’ve been a political game-changer or incited a mass outrage over the candidates’ responses, but that is not the case. He reached this overnight social media fame by just his appearance alone, describing himself as “that huggable, likeable guy in the middle of a really nasty and divisive debate”. You can find him trending on Twitter or at the butt of jokes on popular Instagram accounts like @F*ckJerry. Overall, I’ve gathered that citizens, particularly those in the younger generation, tend to satirize serious and pertinent issues. I am not taking a stance on whether or not this is a toxic behavior, but I do believe that we should place the important issues at the forefront of our minds, rather than the comedic aspects.

-Lauren Abraham


BY: @emilyphehe




What exactly is coral bleaching? Coral bleaching is when corals are stressed by changes like light, temperature or nutrients and expel symbiotic algae living in their tissues causing them to turn completely white. When water is too warm, corals expel the algae, also known as zooxanthellae, living in their tissues causing them to turn completely white. This doesn’t kill the coral but makes it more susceptible to mortality.

In 2005 alone, the United States lost half of it’s coral reefs in the Caribbean in a single year because of a massive bleaching event. Warmer than normal waters around an island North of the Virgin Islands and Puerto Rico expanded Southward and caused irreversible damage. Satellite data from this event revealed it was the greatest stress event from the past 20 years COMBINED!

While not all coral bleaching events are caused by water increasing in temperature, the Florida Keys lost some coral in 2010 due to water temperatures dropping in degrees. Just this year, and in 2014, coral reefs suffered their 3rd largest bleaching event to date. Why are all of these corals dying? GLOBAL WARMING.

Because 93% of GLOBAL WARMING is absorbed by the ocean, ocean life is the most vulnerable and affected. Mr Jacobsen wrote: “The Great Barrier Reef of Australia passed away in 2016 after a long illness. It was 25 million years old.” 25 MILLION FUCKING YEARS OLD!!!! I am brought to tears while writing this. Something SO OLD a DINOSAUR has OUTLIVED it! Alligators/crocodiles are from the age of the prehistoric, yet they were equipped to handle the change of the earth. Coral reefs, weren’t as lucky.

It is up the US, people with the knowledge to  do so, to stop this madness! Global worming is not only destroying the earth, but it’s also destroying our people. Weather you understand or not, GLOBAL WARMING is REAL, and it is slowly killing humans, but FASTLY killing other VITAL members of our ecosystem.