Music Artists Need Social Media

By: Kalyn Baxter

Music in the form of singles or albums are released almost every day. Most artist that have large budgets are able to pay for advertisement and promotion about the upcoming releases, however the most genuine form of pre-album hype is when fans anxiously post on almost every social media platform about how great the album will be before it even comes out. Music artist honestly do not need to focus on buying advertisements for an upcoming album thanks to the help of social media. A simple tweet hinting to an upcoming album to their fans could leave all the promotion work to everyone who follows them. Along with other types of self-promotion, there are methods to successfully post about new music without being too aggressive, like sounding genuine about why the fans should be excited and most importantly by being interacted and responding to feedback. Eager fans will create content like memes or other graphics showing their support and excitement toward their preferred artist’s work. image1In order to have gotten to the level of having fans promote music, the artist had to have previously released quality music that at one point gained the trust of the people the artist had attempted to market to. Since people are now creating visual graphics of their anticipation, it will get more attention than fans just typing out to friends that they should get the new album that is releasing soon. Once an album or single from a music artist is released the content produced by fans will most likely increase. Lately the albums that I have been suggested to listen to are from Kendrick Lamar and the group called Gorillaz, and if there were not the constant praise on social media about the music I would not have taken the time to listen to them. Social media is needed for music artist when it comes to spreading the news of an incoming album, because it promotes to large amounts of people at once without having to pay for constant marketing.

Sources:

 http://www.contentfac.com/how-much-does-social-media-marketing-cost/

http://blog.sonicbids.com/5-ways-to-promote-your-music-on-social-media-without-annoying-people

 

Social Media and the Court

Social media has made is easy for anyone to keep up with those within their circle. However, what people forget is that once you post into the world, you cannot simple delete what had been posted and expect it to disappear completely.

As our generation progresses so does the court. Lately, social media has played a part in family court. Did you know is could affect your family court case? What you post on social media whether is it Twitter, Facebook or any of the other platforms, it can affect your situation in court. Post and pictures can be used as evidence against you. Nicole Sloane and Jenna Thirtle from Family Law Matters said, “Parents really do need to be careful about what they post on Facebook as these posts can be used as evidence in a parenting matter, depending on the contents of course.” Since social media platforms are part of the public domain and anyone can have access to it than it can be brought up at family court.

Just as it is important to keep your social media clean for work related reasons, the same rules apply for everything else you do especially as a parent. If you are trying to get custody make sure to double check your platforms so if does not get used against you. Posting a picture of a group of friends having a beer is different than posting on Twitter that you are about to get “lit” with the guys on Friday night.

Court

Overall, as attorney Michael Robbins mentions in his article, “no matter what kind of family-related dispute you are involved in, it is important to remember that your online presence could be scrutinized by the court.” In general, though you should always be aware of what you post on social media. Again, it is great to catch up with loved ones. Just keep this short and sweet!

http://www.news.com.au/lifestyle/parenting/sharenting-and-divorce-how-social-media-can-affect-your-family-court-case/news-story/92dc8a56f7436784db3cce4ba83ff363

http://www.michaelarobbins.com/Articles-By-Mr-Robbins/Social-Media-And-Family-Law-Disputes.shtml

Got viral?

I don’t ever think in my 21 years of life have I ever witnesses this overnight sensation of going viral happened so fast! It is so ridiculous the amount of attention, good or bad, you can get just by posting the right kind of video! Like there is literally two forms of famous celebrities, internet famous and just famous. Let me explain the difference.

See the internet Image result for money out of social adcelebrities are not as famous as regular celebs, but they are getting pretty close to being more famous than them. They become famous through social media, and that is where we get some of the phrases like Insta-famous. Our newer generations are looking to social outlets to find these iconic idols. ”  Instead of turning to the pages of magazines, catwalks or films, Generations Y and Z now look to Instagram, Facebook and Twitter in search of their idols.” (Saul)

This is now where we companies now have to start re-thinking their publicity! They can’t just throw ads now on a magazine! or be like snapchat and rudely interrupt my friend who was about to make a dunk with an ad! (thank god I can skip those) This is where internet famous celebs start posting ads. One came make almost “75,000” for just one ad!(Novak)

So its the start of a new age, where ads on magazine and newspapers will become obsolete! And social medias will start charging per celebrity post! better take advantage of your (almost) ad free content now!

Thank you, Carol Paiz

Work Cited:

Novak, Matt. “Average Internet Celebrities Make $75,000 Per Instagram Ad and $30,000 Per Paid Tweet.” Gizmodo. Gizmodo.com, 30 Aug. 2016. Web. 30 Apr. 2017.

Saul, Heather. “Instafamous: Meet the Social Media Influencers Redefining Celebrity.” The Independent. Independent Digital News and Media, 27 Mar. 2016. Web. 30 Apr. 2017.

A New Way to Buy a Car

Credit: http://bit.ly/2qrEplS 

By: Nina Moreno

Imagine walking into a store and dropping a coin to dispense your vehicle.

It’s 2017 and there’s a new way to car buying. Carvana, is a car vending machine, that’s changing the game.

Founded in Phoenix, Arizona in 2013, Ryan Keeton, co-founder of Carvana, says that they’re trying to “make car buying fun” by reducing the pressure of car salesmen.

By eliminating the salesmen, customers are able to browse online, file paperwork, purchase their vehicle, and pick-up their car, at the nearest vending machine.

But how effective will this new car store be? How has technology revolutionized a car industry that’s been around for decades?

For me, I think it’s the increase in online shopping.

Customers don’t have the time to walk into a store and look around anymore. Although customer service has always been the key, customers are tired of hearing sale tactics that try and lure them into purchasing something they aren’t too, sure of.

So the key here, is ONLINE SHOPPING. Customers are using the internet to escape lines and highways. Plus, spending over $50 for free shipping, sounds way more appealing than fighting for a fitting room in a busy department store.

By browsing online and customers being able to send paperwork with the click of a button, car buying is as easy as buying an outfit. Now, no one has to tell you what you can and cannot buy.

But will this online procedure work for a car business?

Carvana offers a 7-day guarantee and several car faxes on their used cars. If customers aren’t satisfied with their purchase, they’re able to send it back.

The evolution of car buying is incredible. No hourly competition or commission to worry about anymore. The company is expanding.

Carvana in Frisco is the 5th location in Texas to be built.

For the most part, sales have been going good. More than 38 million was sold last year. The company plans to be in every city.

Creating a Good Social Media Plan

By: Chelsi Wade

@chelsidanita

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Image Source

Creating a social media strategy is essential when building up your brand on social media. A social media strategy is a summary of everything that your brand plans to do and achieve via social media (How to Create a Social Media Marketing Plan in 6 Steps).

Step 1: Start by creating reasonable objectives and goals.

You need to establish clear objectives based on your goals (How to Build a Social-Media Strategy That Works). A great way to set goals is by using the S.M.A.R.T. framework.

S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Time-bound (How to Create a Social Media Marketing Plan in 6 Steps). If you are having trouble on where to start when setting goals, make sure to set a minimum of three goals to start out and go from there.

Step 2: Find out who is connecting with your social media platforms, what other social media platforms they use, and how you compare to your competition.

Hootsuite calls this a “Social Media Audit”.  You should conduct a social media audit for each of your social media accounts. The purpose of a social media audit is to see every social media account associated with your business, who is responsible for running them/controlling them, and their purpose (How to Create a Social Media Marketing Plan in 6 Steps). Additionally, a mission statement should be created for each of your social media platforms. Each social media mission statement should be specific to each social media platform.

Step 3: This is an important step because in this step you need to improve your existing social media accounts and create accounts on the social media platforms that you don’t have but need to focus on.

Step 4: Lastly, you need to build a content plan.

A content plan is very important because it outlines what content is to be released, when, and on what social media account. Your content plan must be ongoing and must answer the following questions: “What types of content you intend to post and promote on social media”, How often you will post content”, “Target audience for each type of content”, “Who will create the content” and “How you will promote the content” (How to Create a Social Media Marketing Plan in 6 Steps).

Sources:

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

https://www.entrepreneur.com/article/246085

 

The aftermath of United Airlines’ overbooking blunder

By Cesar Valdes Blog 2/2

On April 9, one of the worst non-plane emergencies took place aboard a United Airlines flight. With the click of a randomized computer test, Dr. David Dao was the unfortunate, paying-customer to be asked to leave a flight that United Airlines themselves overbooked.

However, when Dao refused to give up his seat, what resulted was a major public relations crisis for United Airlines.

As everyone has probably seen multiple times, Dao was forcefully dragged off his flight.

From the moment the video recording of the incident was released, it was clear that United Airlines was in a dire situation and Dao may be in line to receive some big bucks.

Indeed, Dao and United Airlines agreed on an undisclosed settlement, but the effects this incident had not only on airline policies across the country and their perception have become clear.

On April 27th, United Airlines raised its limit on payments to customers who would voluntarily give up their seats in case of another overbooking. United will now offer up to $10,000 to a passenger for their seat.

It’s a smart move for United to do. It shows their customers and the public that they are actively revising their policies to prevent another similar incident from occurring, but it will take more than that to move on from this blunder.

Speaking of prevention, Southwest Airlines – the favorite airline in the United States according to Airfarewatchdog.com – decided to stop the practice of overbooking flights, which was how United’s incident occurred. Now that’s a PR/marketing team working to avoid future problems.

Although United did drop in the stock market, as of today, the airline company does not rank as the least favorite airline in the U.S. according to Airfarewatch.org. In fact, United ranks ahead of Virgin America, Frontier, and Spirit. But then again, that doesn’t really say a whole lot of good about them either.

Sources:

United Raising Limit On Payments To Bumped Flyers To $10,000

Southwest Airlines To Stop Overbooking Flights

http://www.marketwatch.com/story/americas-least-favorite-airline-is-not-united-airlines-2017-04-26

How much social media can we take before needing a break?

By Cesar Valdes Blog 1/2

Have you ever been on social media so much that you decided to take some time off from the never-ending cycle of news and commentary?

Me neither. It’s actually very entertaining.

However, according to a poll by The Associated Press-NORC Center for Public Affairs Research, nearly 60 percent of 790 teenagers polled in the United States have taken a hiatus from their social media sites.

The poll surveyed teens between the ages of 13 and 17. It also indicated that a large portion of these teens took it upon themselves to take their break. Less than half of these teenagers were forced off social media by their parents.

Teens-Social_Media_Breaks_31495

Some of these teens said they enjoyed the connections they make through social media, while another portion believed it was a place full of negativity.

Of the teens surveyed, half of them had breaks of at least a week. The survey also concluded that boys are more likely to take longer breaks than girls. During these breaks, many of the teens felt a sense of relief and even began to connected better with the people around them.

But most of the breaks were short lived. Despite feeling less stressed and more relief, they stated that everything went back to normal once they returned back to their social media sites.

It’s an interesting trend that’s going on given the increasing popularity of social media and the access to it all.

If there’s one thing for certain, however, it’s that social media is only adding to the Age of Information.

The survey concluded that boys were more likely to feel overwhelmed with information and that girls felt the pressures of to constantly impress their audience.

There are still some limitations to the poll, though. For starters, the survey was only conducted between Dec. 7 to 31. Secondly, it was done over the phone and online through minors, which created some problems as well. Parents would have to give consent for their children to be interviewed by the panel, AmeriSpeak. The margin of sampling error was calculated at plus or minus 4.6 percentage.

Sources:

http://www.pcmag.com/news/353360/poll-even-teens-need-social-media-breaks

http://www.kentucky.com/news/business/article147124509.html

Image credit: Paul Sakuma, File AP Photo