Out with the Old, in with the New Media

By: Phillip Sternitzke- @PSpepper

new-mediaImage Source: Wikimedia

When people talk about new media, they can’t help but mention how old media is on the way out; but to people’s dismay, that’s not true. When it comes to advertising, TV is still the heavyweight champ. There are still several shows that pull well over ten million viewers per; with the most watched shows on TV (“Sunday Night football,” “The Big Bang Theory,” and “NCIS”) pulling over 20 million per episode. Now with such high numbers, that means a lot of viewers are exposed to commercials; now to the surprise of many, TV commercials actually are the most effective forms of advertising. A recent studied showed that TV commercials have the most impact on a consumers buying decision. You combine that fact with the high number of viewers, and you have money. For some of the more watched shows, rates are as high as over half a million dollars for a 30-second spot. So even if you believe that old media is dying, remember that it’s going kicking and screaming. But there is one question, what happens when old media meets the new?

On Monday, September 26, Hilary Clinton and Donald Trump faced off in the first presidential election. As always, the debate was shown on about half a dozen channels; but what I found interesting was how many places the debate played online. YouTube, Facebook, Twitter, and every news site on the internet had a stream of the debate going. While it’s hard to get exact numbers, likely tens of millions of people around the globe watched the debate live online. What surprised me the most was how the news handled the whole thing. Most networks like Fox, NBC, CBS, etc. much prefer it when people tune into their stations live (so their numbers go up and they can charge advertisers more); but they didn’t go with this usual practice, they embraced the internet. Major news outlets were streaming the event on their website, and their Facebook pages. While doing so probably cost them ad revenue, they still had engagement among their audiences. I don’t believe that old media is going anywhere, anytime soon; but I do believe that new media is on the rise and will overtake the old in the near future. So if the old media wants to survive, the best thing it can do is embrace the internet and use it to their advantage.

Live stream is the new black

 

Written by Gabrielle Ebron (@gabrielleebron)

Twitter is once again changing the way we view things. And no, it’s not an annoying update that changes the ‘star’ icon to favorite a tweet into a mushy heart that ‘likes’ it. Rather, it is something that will unite users who are already united on Thursdays – and possibly soon even Sundays and Mondays.

On Thursday Sept. 15, Twitter streamed its first ever Thursday Night Football game between the New York Jets and the Buffalo Bills live on the app. A recorded 2.3 million users tuned in to watch the game via Twitter on either the mobile app, website, or other various ways to access Twitter (game system web portals, Apple TV, etc.

Many fans love this option as it cancels out the requirement of being at home in front of a TV, being in a noisy bar around strangers, or even being near a TV at all. Tweeters simply needed a phone with cellular data/Wi-Fi capabilities or some form of internet access.

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With a simple search of the #TNF hashtag or visiting the NFL’s official Twitter account, users were able to jump right in on the game. (Source: screenshot by author.)

This isn’t the first time Twitter has live streamed an event. It has streamed a few individual sporting events (not necessarily live, however) and this past summer live streamed the Democratic and Republican National Conventions. Tonight (Sept. 26) you can live stream the presidential debate between Donald Trump and Hillary Clinton.

However, this is the first deal Twitter has signed with a specific organization or company to stream multiple events under that organization.

So how is this changing the game, you ask? Well, Twitter has already signed additional deals with the NBA, MLB, NHL. Will sports fanatics agree to working shifts on game nights if they know all they need is access to their phone? Will this affect their performance at work, in class, etc. if their eyes are glued to the screen?

Will this affect ratings of television broadcast companies (although they are the ones making the deals with Twitter)? Will we begin to see our favorite TV shows like How to Get Away with Murder, Dancing with the Stars and Being Mary Jane on Twitter on their premier nights? Will the occasional lagging that every internet platform faces keep viewers loyal to their television? Heck, can users even truly stand to look at their phone screens or laptops for hours at time? We will soon find out.

Sources:

Chaykowski, Kathleen. (2016, Sept. 16). Twitter’s First Thursday Night Football Game Reaches 2.3 Million Viewers. Forbes. Retrieved from http://www.forbes.com/sites/kathleenchaykowski/2016/09/16/twitters-first-thursday-night-football-live-stream-reaches-2-3-million-viewers/#3f2588ec159e

Newcomb, Alyssa. (2016, Sept. 26). How to Watch the Presidential Debate Without Turning on the TV. NBC News. Retrieved from http://www.nbcnews.com/storyline/2016-presidential-debates/3-ways-watch-presidential-debate-without-turning-tv-n654491

Engagement on Social Media Matters More Than Likes or Follows

By Kayla Whatley

When I enrolled into a class called “Strategic Social Media,” I wasn’t sure what to expect. After all, I had been using social media since middle school when MySpace was still cool and I’m considered a part of the millennial generation. So I should already know the ins and outs of social media since I just stare at my phone all day, right?

Wrong.

Only after a few weeks of this class, I quickly realized that the success of an organization’s social media accounts is not correlated to the amount of followers, likes or follows one has on their account. Instead, focusing on engagement with your target audience is the best strategy to gain brand awareness and make a name for yourself. The process is not overnight and could take months, maybe years, but utilizing your resources can help speed up the process.

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Image Source

A huge part of engagement is starting with knowing your target audience and what platforms to best reach them on. If you’re an up and coming organic tampon company who wants to reach women ages 18-24, then your ideal platforms are probably going to be Twitter and Instagram. Facebook probably wouldn’t be your main priority since most Facebook users are between the ages 24-34, as of 2012.

So if you ever find yourself managing a social media account, remember this: engagement will get you to the top, not a follow or like. A company that has 10,000 followers but zero interaction with their audience is less likely to succeed than someone who has 1,000 followers but always comments back or posts interesting and interactive things to help, you guessed it, engage their audience.

 

Resources:

Beyond PR (2016, September 12). Branding Basics: Measure Your Way To a Better Reputation. Retrieved September 25, 2016 from http://www.prnewswire.com/blog/branding-basics-measure-your-way-to-a-better-reputation-19770.html

JsmTX20 (2016, August 6). 10 Best Whataburger Tweets Of All Time. Retrieved September 25, 2016 from https://www.buzzfeed.com/jsmithtx20/10-best-whataburger-tweets-of-all-time-1p2y8

Zephoria Digital Marketing (2016, July). The Top 20 Valuable Facebook Statistics. Retrieved September 25, 2016 from https://zephoria.com/top-15-valuable-facebook-statistics/

Unfiltered Shade with Colin Powell

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Photo courtesy of nymag.com

By Phyllis Lynch

Last week’s episode of The Read, a podcast hosted Kid Fury and Crissle, brought the recent Colin Powell situation to my attention, and I must admit that it’s as hilarious as it is accurate.

Serving under George W. Bush (2001 – 2005), former Secretary of State Colin L. Powell was the first African American appointed to such position, and the only one to serve as Joint Chiefs of Staff.

I would assume that the retired four-star general’s personal emails would be filled with boring messages pertaining to foreign affairs, but Mr. Powell is a lot similar to you and me. Hacked emails, suspected to be tied to Russian intelligence services, revealed Mr. Powell’s total disdain for Donald Trump.

“He can never overcome what he tried to do to Obama with his search for the birth certificate hoping to force Obama out of the Presidency,” Mr. Powell wrote to journalist Emily Miller. He roasted Trump for launching an obvious “racist” movement and called him “a national disgrace”.

Who better to deliver truer words than the 79-year-old black statesman who could most defiantly expose the GOP. Because he’s been relatively silent during this year’s unruly presidential campaign, reading his genuine aversion to Trump only makes knowing his personal thoughts more delightful and humorous.

Although Mr. Powell unloaded on several other people in his emails, including Hilary Clinton, Roger Ailes, and Benghazi obsessed Republicans, I relish in his complete disgust over Trump as a whole.

“He is at 1% black voters and will drop,” Mr. Powell wrote. “He takes us for idiots.”

A harshly accurate description of how Trump views black America and it’s no secret. On August 19, Trump’s rationale for the black vote was, “What do you have to lose? You’re living in poverty. Your schools are no good. You have no jobs.”

I’m black, and last time I checked I didn’t grow up nor do I live in poverty. I went to a decent school. And while I don’t currently have a job, I’m a full-time undergrad embarking on an internship soon. This is not a peculiar case for the majority of black Americans. Trump just continued to spew the tired, derogatory stereotype of ‘all black people are poor, dumb and lazy’.

My man Powell is not here for Trump’s shenanigans. I dream of one day accompanying Mr. Powell to a Bennigans, like Kid Fury imagined, and getting him so full off of cheesy potato skins, to the point where he spills every ounce of executive gossip. While this is an unfortunate breach in personal confidentiality, it is hilarious glimpse into our government.

The Impact of YouTube

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By Juan Munoz

@juanpmunoz94

The cyber age has brought unique ways to connect with people all around the world. Sites like Facebook, Myspace, Twitter, and various other social media sites have changed the way we communicate and share content with people. YouTube has a life of its own. Content sharing on YouTube have advance through from just video sharing site to advertise driven income.

One of my best friends is currently trying the whole YouTube experience. Marcus Tamez, known as TX PANDA on YouTube, recently begun his journey with YouTube. Knowing Marcus, I pin him as a fun having dude who looks for different ways to make something more enjoyable maybe not for other, but for himself. When I asked for the reason why he started his YouTube page, he responded that he ” wanted to make playing games funner for me”. As for goals, there aren’t any. His reasoning is genuine, he enjoys making videos for his own entertainment and making his friends laugh.TX PANDA has already posted over 15 videos since he has started 3 weeks ago.

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Photo credit: Action Images / Jeremy Lee

YouTube’s impacted comes in different levels. Granted, not everyone can achieve the level of stardom as the man pictured above. Felix Kjellberg, also known as his online persona pewdiepie,(@pewdiepie),has amassed millions of dollars from YouTube, netting at least $7 million. He credits the majority of his fame to his fans and the unlimited support he gets from them. YouTube has impacted its user in various way, and whether its at different levels of exposure, there is always a similarity, the enjoyment of the act.

References

http://www.techtimes.com/articles/99097/20151024/how-pewdiepie-gained-40-million-followers-and-became-emperor-of-the-internet.htm

http://www.youtube.com

http://www.youtube.com/channel/UCihpnKD0Wp-wvcCPod6VtCw

Social Star Awards 2013: Making History!

To Troll or Not To Troll, that is the answer

By: Nicolas Austin

@nicolaslucky27

troll
Photo courtesy of:  New Media Rockstars

The trolls are taking over the world! Well, not really the world, but more like Internet world. Trolls, or how I like to call them, people who like “To Register Online Lies and Loathsome Sayings,” are a nuisance to the cyber world.  Technically you can substitute the last acronym, “sayings”, for a harsher word, such as a word that starts with an “s” and is the synonym for feces or excrement; but I’ll try to make this blog rated PG as possible. Key word, “try.”

So what makes a person troll the Internet? Better question is, what does it take to be a troll? Well, first off, I believe anyone who trolls must hate a certain concept or idea being address by others. They don’t believe in social norms, and find amusement in destroying other beliefs and opinions. For example, the class I am taking this fall semester at UNT (University of North Texas), is being trolled by some pompous impassive jerk, who is making the class difficult to learn. The class, Strategic Social Media, requires the students to understand how to become strategist within the usage of social media; but it’s hard to do it when somebody want to act a donkey, and keep on harassing the class.

Another attribute of being a troll is the notion to hide behind their computer anonymously, while continuing to post ignorant, and sometimes repulsive responses on the Internet. The computer is the bridge that trolls use in order to lurk and wait for a victim to pop up onto the computer screen. According to TIME magazine, the Internet world use to be the world of geeks, who would pass and share ideas and common beliefs to one another; but now are facing dark times from monsters or trolls, who give up their freedom of Internet connectivity in order to deprive others of their freedom to browse, search, and express their views across the Web.

Internet trolls are just like wild animals within nature. If you keep on feeding them, in this case attention, they will return hungrier and ready to cause more chaos on the accounts of social media users. TechCrunch sees trolls as supervillains who ironically wait for a signal in the sky in order to put a devilish grin and prey on victims on the Internet.

Honestly there is two ways to stop trolling. The first being the notion of providing attention to the trolls on the web. Stop giving trolls another reason to make trolling a professional career. Trolls are like leeches and viruses, because they need a host in order to keep themselves alive. So let’s begin by holding our peace and opinions against those that are too stubborn to leave us along. Second, if we know somebody that trolls, try to get them to stop. Now imagine yourself being troll, or being harassed by some moron who is fascinated with making your life a nightmare because you believe Star Wars is better than Star Trek, or because you think Beyonce had one the best music videos of all them. So basically stop feeding the trolls with attention, and instead let them fade to the black like the last episode of The Sopranos…

References

Stein, J. (2016).  Retrieved September 18, 2016, from http://time.com/4457110/internet-trolls/

Lomas, N. (2016). Retrieved 18 September 18, 2016, from https://techcrunch.com/2016/07/24/dont-feed-the-trolls-tackle-their-abuse-of-platform-power-instead/

What Language Are You Speaking, or: Different Cultures of Social Media

Though social media is a fairly new concept in social interaction, it’s already developed a variety of unique, complex cultures. These various cultures shape the identity of the social media, oftentimes defining the initial perception of the social media’s community based on how the members of these communities interact with one another. Some sites may be more brief in their interactions, but have a lot of them, and others may be more involved, but initial interactions may take longer to actually come about.

As the forms of interactions vary, so do the people who use the sites. For example, while Twitter, Instagram and Tumblr all have an average age of below 35 at the highest, the average Facebook user is most likely 35 or older, according to the Meyer Foundation. This alone carries a complete difference in ideals, social norms, trends, and other various social factors that define the difference in generations.

The difference in interaction is noticeable in these ways: Companies are advised to tailor their interactions with customers on these platforms based on their demographics. For example, Pinterest’s main demographic is women in high-income households, according to Dana Communications. As a result, you’ll not only see companies that are popular with the demographic, but also how they connect with the demographic is different, too. Whereas if it was Twitter, a short tweet would be written about the product, Pinterest would make an entire board of images dedicated to showcasing the product. This provides more in-depth interaction with a niche market, and is an example of how the culture affects the perception.

On occasion, these cultures even interact with each other, including the generation and sharing of content from one site to another. However, these interactions aren’t always good ones, and at times can have the adverse effect of creating strife between the sites. Regardless of this, though, the diversity of sites generates more original content, and in the end, more interaction.