This blog will cease to be updated, effective immediately

If you have posted to this blog, please screenshot any posts you want to include in your portfolio. This blog will be deactivated August 1, 2017.

Updates On: Twitter, Facebook & Snapchat

By: Jasmine Meredith

In 2017 social media platforms have been making some adjustments and updates to their apps. In my last post, I talked about the Twitter Updates: expressing more in 140 characters. Today’s post is about Twitter again, Facebook and Snapchat.

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An emoji.

You can now search emojis on Twitter! This can be useful for brands or even for personal use. Twitter already has emoji features like the sponsored Twitter hashtag experience, where if you use a certain hashtag an emoji appears, but being able to search emojis is a totally new concept! If a brand chooses to add an emoji to their tweet, with this new search function they’re now able to search that emoji before hand to make sure that particular emoji is appropriate. Sort of like newsjacking, you want to be sure that before you use the hashtag it’s appropriate and harmless. You’re also able to search a combination of emojis. It may possibly help you find a potential audience who may be interested in your brand and you’ve just found a new way to market to them.

 

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Visual representation of reacting to a comment on Facebook.

 

Facebook’s latest update has to do with the reactions. Last month ago, Facebook introduced reactions to Facebook Messenger, and now they’re bringing it to comments. You’re now able to react to individual comments

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Snapchat user showing latest update which features a memory without the white border.

Lastly, Snapchat has made a change that I’m sure many users are happy about! Before Snapchat’s latest update: removing the obnoxious white border around later posted photos. Now you’re allowed to add memories saved on your Snapchat camera roll without the ugly white border, now they only make note of it under your name (as shown in the picture above). However, if you upload a photo from your camera roll, the white border will still appear. Maybe this also an incentive to keep people using their Snapchat camera and to continue using Snapchat period. The benefits of now having the white border just may be worth it!

Hutchinson, Andrew. “Twitter Adds Emoji Search, Making It Easier to Understand Usage Patterns and Context.” Social Media Today. N.p., 29 Apr. 2017. Web. 04 May 2017.

Hutchinson, Andrew. “Facebook Looks to Rationalize Group Chats with Messenger Reactions and Mentions.” Social Media Today. N.p., 24 Mar. 2017. Web. 04 May 2017.

How Social Media Affects Politics

Gabrielle McGarry

We’ve heard about the negatives to social media.  How it destroys self image, ruins connections or even how it’s ruining art.  But many of us scratch our heads at how social media is ruining politics.  We just lived through the most influential presidential debate in history.  The social media influence had a big part in the outcome of the election.

Trump, known as a “natural-born troll” used his social media influence to persuade users to vote for himself rather than “crooked Hillary.”  His controversial tweets only gave him more momentum rather than tear apart his credibility.  As stated in an article titled, How Social Media is Ruining Politics, “authority and respect don’t accumulate on social media….”  What one says no longer matters, what matters is how much controversy one can cause.  Controversy leads to engagement which leads to more reach due to shares/retweets.  This leads to more coverage which could easily influence political outcomes, whether that be a positive or negative outcome.

Aside from actually influencing the political outcome, politics on social media is also ruining our connections.  In an article called Did Social Media Ruin Election 2016, author Sam Sanders mentions how our political views destroyed friendships.  Many of us feel the need to share our beliefs on social medias.  While there’s nothing wrong with sharing beliefs, becoming hostile towards your friends or followers should be frowned upon.  With people saying “Just unfriend me now” or “If you don’t support my candidate, we don’t need to be friends anymore,” brings arguments and loss of friendships.

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It’s important to remember that social media wasn’t born to dictate the outcome of a political election nor was it made to tear people apart.  Social media was created to bring people together and if we continue to define people by their political beliefs, many of us will find ourselves without the friends we have been close to for several years.

Important Changes in the World of Digital Marketing: 4 Key Areas Essential Right Now

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By Jacqui Simses

(Featured Photo Source)

The digital world is evolving faster than most businesses can adapt. Here we’ll go over 4 key strategies that are, at this point in time, essential of the most digitally mature companies and the best practices tied to these 4 areas. Reading about these changes will help one better understand where a company stands in terms of digital marketing trends as of now and where the marketing is heading.

Data-driven Marketing

Using data to gain insights into your customers and turn this knowledge into understanding. One of the best ways to do this is to invest in predictive analysis. Also, data should be centralized for ease of accessibility and to accelerate insights. Customer data should be used as well to understand and personalize each individual’s journey. Lastly, this area could be practiced by integrating external and offline data in order to enhance audience segments.

Mobile

Businesses should be preparing, if not already, for a mobile-only world. Best ways to do this include the creation of specifically dedicated mobile sites and apps by making sure responsive web design is always a priority. Making mobile a priority by investing in mobile applications and channels is another best practice as well. Use data in order to determine the value that a mobile channel delivers as well as understanding the most valuable mobile content and services.

Cross-channel Marketing

An organization’s message should be consistently delivered across all channels. Messages for each channel should be adapted while ensuring a cohesive story is told across all channels. A good practice for this would be to integrate all systems and channels to share data as well as content and assets. Investing in tools to understand a customer’s journey is another smart practice as well along with investing in technologies and processes for connecting at every point in the customer’s journey.

Customer Experience

The customer’s experience has always been vital to understand and study to ensure successful sales and satisfied customers, who hopefully, will evolve into loyal brand customers. Today, creating more meaningful experiences is key. It will move organizations forward toward digital maturity. To begin, every touchpoint should be thought of as a brand connection. Content should always be developed with the customer’s needs and preferences in mind. The goal is to work in order to develop and maintain a rich customer profile. Lastly, automating the delivery of personalized content is important for the customer’s experience that has changed and become more important for a lot of people due to the constant change this digital revolution goes through.

 

References

Holder, G. (2017, January 6). What will be the digital marketing trends of 2017? Budget Vertaling Online. Retrieved from http://budgetvertalingonline.nl/business/what-will-be-the-digital-marketing-trends-of-2017/

Rigby, S. (2017, April 16). Digital marketing: A constant state of change. Which-50. Retrieved from https://which-50.com/digital-marketing-constant-state-change/

 

North by North Texas: Better Than Fyre Festival

By: Gabriela Perez

 

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Credit: Gabriela C. Perez

 

Two weeks ago, I decided to write a post detailing the social media plan for North by North Texas, UNT University Program Council’s end of the year music festival, and overall last event of the year.

 

How did it go, you ask?

Well, let’s just say Ja Rule would be jealous.

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Credit: Gabriela C. Perez

North by North Texas went as well as it was going to, which is a good thing! Of course, bands ran late and timelines weren’t followed to the minute, but the students that came really enjoyed themselves and went home with a bunch of cool freebies. After planning the event for a little over a semester, seeing people singing along with the bands and getting into the show was more than what I could ask for.

How did we reel in these people?

Social media.

 

Our strategy was to create content that students would want to share on their sacred social media sites. Along with UPC’s brilliant marketing team, we came up with polls, giveaways, and other content like artist profiles and videos from bands directly to the students. Our giveaways reached about 100 retweets, with about 7 thousand organic views by Thursday. Our social media strategies worked, and even the bands were complimenting our work.

Putting together North by North Texas was quite possibly one of my favorite parts of college so far. The amount of hard work and dedication that was put into it was impressive and I definitely couldn’t have done it without the help of my friends and coworkers.

I think the most important thing I’ve learned from social media is that content really does matter. What you post is what people are going to see, and could end up being a great boost for your brand, or the beginning of a PR nightmare. As long as you are reaching the social media goals you set out to accomplish, there is no reason why you shouldn’t be successful.

 

Keep on posting everyone!

 

Sources:

“Division of Student Affairs.” University Program Council | Division of Student Affairs. N.p., 17 Apr. 2017. Web. 16 Apr. 2017.

 

 

Geofilters Are Taking Over..

 

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Photo Credit: Snapchat

By: Kenya Mavhera

Geofilters are special overlays that communicate the where and when of your snap photo allowing your followers to see you latest adventures! Created by snapchat, geofilters are the new fascinating way to pin point your exact location in a fun and easy way! The first thing many people do is swipe left after they’ve captured their perfect snap worthy photo, swiping left on snapchat allows you to see which geofilters are available in that certain area. Our generation is very involved with social media, posting our whereabouts for all of our followers to see has become a normal thing and geofilters make it that much easier. Facebook and Instagram have also started the stories feature that allows you to pin your location to your photo much like the snapchat geofilters.

What makes snapchat’s geofilters so unique and unlike any other social media network is the original and amazing designs that snapchat creates. Many of the geofilters are drawn out by local and professional artists. Anyone can submit a geofilter through the snapchat website, it’s actually fairly simple. Whether you’re heading to a new city for the first time or attending a wedding geofilters are a must! These filters are the next big thing and there’s a high demand for them all throughout the social media web. Businesses and restaurants have begun advertising their brand through geofilters. There are two types of geofilters that snapchat offers, one is the “community filter” and the other is the “on-demand filter.”  The community filter is the most common geofilter that we see, artists and designers are encouraged to create and submit these for their city, university, a local landmark, or another public location. On-demand filters are used more for professional settings, businesses and other individuals alike can purchase on-demand geofilters for their event, business, or a specific location.

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Photo Credit: MARK

Before we know it every where we go will have a filter to document our every move. Geofilters have definitely created a buzz in the social media world, it’s pretty exciting to see what filters are available at that new city or place that you’ve just arrived to! Next time you’re out and about make sure you snap a quick pic and swipe left to discover the world of geofilters.

Sources:

“Geofilters • Snapchat.” Snapchat. N.p., n.d. Web. 01 May 2017.

Social media’s role in hate speech

By Paul Wedding

FRANCE-INTERNET-COMPANY-TWITTER

It was reported earlier today that Home Affairs Select Committee report thinks the government should consider fining social media companies for failing to remove illegal or harmful material from their web sites.

Their main argument was on illegal material they had found from web sites such as Twitter and Facebook that showed terrorist recruitment material, promotion of sexual abuse of children and incitement of racial hatred. They said it was shameful that large companies relied on users to report the content.

These social media web sites can very often show hateful content from white supremacy groups and terrorist organizations. And, rightfully so, those that have posted such content should be held accountable. But where I differ from the opinion is on the punishment of these social media websites.

The freedom of press’s original meeting literally meant the freedom to use the printing press. You could print whatever you wanted. And you could also be punished for posing hateful or illegal material. But the difference is that you punished the person, not the printing press.

Sure, Twitter and Facebook and other sites are still run by people, but it’s still a platform like the printing press where you should be free to print what you think. And frankly, I feel any move that could allow further insight into what everyone is posting can only be worse should they want to start using that for content that’s not illegal.

Yes, illegal content should not allow to be put up. But that’s what user reporting is for. If anything genuine is harmful, they’ll quickly block it. We don’t have police officers monitoring every public forum just in case someone says the wrong thing, and that’s how it has to be on social media.

By all means, get rid of hateful content as soon as it’s seen and deemed illegal, and prosecute whomever is responsible, but you cannot punish these digital vessels of the greater public dialog by limiting them their constitutional rights.