by: Victoria Almond
To some, Social Networking is a hard concept to grasp and understand. In an episode of Impractical Jokers, James Murray, aka “Murr” attempted to explain Social Networking to a group of people during a set-up presentation. I’m going to expand on why Murr was almost correct in his way of describing Social Networking.
The video itself can be viewed here.
To make this short and sweet, I’m going to tell you what Murr said and then tell it in a better way than he did:
Murr: “Jesus was the first blogger… think about what Jesus did… he spread a messaage.. is there any difference between Jesus and a blogger?”
Well, there are several differences between Jesus and a blogger, but I think what Murr tried to say was that Jesus’ capabilities of spreading a message is much like the concept of Social Networking: to spread a message to your viewers/fans/customers.
Murr: “Two things I am constantly doing online; first, making money. Second is casual encounters. I often make money through casual encounters.”
Social Networking enables you to have casual encounters with potential customers/fans/viewers and strengthen a bond between the two of you which in turn could establish a lasting relationship.
Next, Murr has three volunteers step up to demonstrate Social Networking.
Murr: “Let’s say you’re on a Social Networking site. What would the first message that you’d type to them be?”
volunteer: “Did you get the assignment?”
Murr: “So that’s the power of Internet…”
What Murr was trying to explain was that through Social Networking, and the establishment of friends, can enable you to transmit and receive messages online as a means of communication between others through the web.
Murr: “Social Networking is based on the same EXACT core principle as bipolar magnetic reversal theory.”
In the episode, Murr fails miserably at explaining what bipolar magnectic reversal theory is. There is actually no such thing as this, but to break it down Barney style:
bipolar: having or relating to two poles, or extremities.
magnetic: capable of being attracted by or acquiring the properties of a magnet.
reversal theory: a theory of personality, motivation and emotion in the field of psychology. It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style and the meaning they attach to a given situation at a given time. For example, sometimes a roller coaster seems exciting; other times, it may cause anxiety. Sometimes a crying baby creates sympathy; other times it causes irritation.
I think the best way to describe how Social Networking relates to this “theory” is that through Social Networking, two opposites (communicators) have the ability to attract one another through communicating their own personality, motivation, or emotion. (Or something like that…)
Murr: “How to make cash: Social Networking = farts…. a fart is what?… it spreads… it takes up the entire room and suddenly there’s no escaping it you can’t see it it’s everywhere it’s invisible. Is not the Internet the same as a fart?”
I think the concept Murr tried to explain is that the Internet encompasses nearly everyone’s day-to-day lives and there’s no escaping it in today’s world because it is needed for nearly everything.
In conclusion, you tried Murr. Maybe next time.