Snapchat- Facial Recognition System? Truth or Myth

By: Kelsey McLaughlin

You may be familiar with Snapchat’s new facial lenses or filters. From the flower crown to the funny distortions, it seems like everybody is enjoying the fun. Recently, rapper B.o.B. (that you may remember from his “Airplane” days with Paramore’s lead singer Hayley Williams), tweeted something pretty thought-invoking about the new feature…

FullSizeRender When the feature allows you to use the filters by tracking your facial features, one has to wonder…

 “B.o.B.’s theory doesn’t sound that far-fetched, especially when you consider the fact that we live in a time where the FBI is desperate for Apple to unlock an iPhone and Justin Bieber is able to find a girl he thinks is pretty thanks to fans scouring Instagram.”- http://www.dailydot.com/lol/bob-snapchat-facial-recognition/

 “To use the feature, head into selfie mode and simply tap and hold on the centre of your face. A facial recognition pattern will then appear and map your face, once completed the Lens button pops up. Swipe left to chose your Lens, and then simply tap once and you’ll get info on how to trigger the animation and embellish your boring selfie or videos!”-new-snapchat-features-embrace-face-recognition

 But we have to wonder what they need it for…

 “According to Snapchat’s privacy policy, they “automatically delete the content of your Snaps (the photo and video messages that you send your friends) from our servers after we detect that a Snap has been opened or has expired.” Other content, such as your story or snaps submitted to public features like Live, might be retained longer.

 Even if they delete the content of your snaps, could Snapchat still build a profile of what your face looks like, with each snap just adding more information?! I’m not sure! It sounds possible, right? Not even in the sense that anything is possible, but like this is actually very plausible and it might be happening to almost every single teen as they send their besties transformed selfies. In fact, if you have a teen or see one nearby, destroy their phone immediately. It’s for their own good.”-http://www.dailydot.com/lol/bob-snapchat-facial-recognition/

 It’s definitely something that makes us wonder…

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism