How to Improve Your Instagram

by Jonathan Joyner

A man holds Apple iPhone with Instagram application on the screen. Instagram is a photo-sharing app for smartphones.
A man holds Apple iPhone with Instagram application on the screen. Instagram is a photo-sharing app for smartphones.

Humans beings are visual creature and 90% of the information we take in is visual. So, it goes without saying that appears matter. In terms of social media, ones of the most visual networks is Instagram. Instagram is a photo and video sharing social network site. Viewers typically take square photos and videos in a style very similar to Polaroid film.

Over the summer, Instagram reached half of a billion users.  The Pew Research Center reported that over half of adults between age 18 to 29 are on Instagram.  Nearly sixty-percent of those users access their account every day and thirty-five-percent access it multiple times a day. To reach a young audience, you want to be on Instagram.

However, to succeed, your Instagram feed need to be goof. What make an Instagam feed good or bad? The pictures. Duh! Having good pictures helps, but the pictures are likes a part of a whole. A good theme can help you ensure that your photos in your Instagram feed look more professional. When somebody sees a cohesive Instagram, it makes them happy because the human brain is trained to search for patterns and meaning.

How can you create these patterns to appease the human brains of people? It’s actually easier than you might think.

What color is you Instagram?

Paint samples in the shop
Paint samples in the shop

Your posts won’t look like a true collection of the colors are radically differently. If you have post with super saturated colors, black and white ones, heavily muted ones, and then normal ones, it’ll look off. Think of the paint section of the home improvement store. The store has colors that are grouped together by color and then arranged by intensity. If you grab swatches from the same area, they go together, but if you grab at random, from different sections, you’re likely to class. Look at a bag of M&M’s Candy. The colors are all different, but they are of the same intensity, so they work together and not against each other.

It’s About the Angles.

The setup can help with your Instagram theme. For example: all of your photos can be taken from above (a bird’s eye view), really close up, or from straight on, or at a particular angle. The reputation of shooting everything from the same position just adds an element.

Pick a Filter …and stick with it.

Instagram comes with several filter options for your images. You can even choose the intensity level of the filter. If you were to use the same filter on all of your images, it will make them that much more harmonious.

To Crop …or not to crop.

Be consistent. Just because you can add a border to your Instagram photos doesn’t necessarily mean you should. It doesn’t look good if some of your images are narrow, some of them are long, and or if some of them have decorative borders and the rest are bare.

 

Picture This…

It’s much easier for brands and requires a lot of discipline, but if you’re only photographing one subject matter (ex: selfies, your pet, your outfit of the day, your meals, etc.) you’re feed will look that much more harmonious. I personally don’t do this, but serval people have found succession on Instagram by being very niche.

With these tips, you can create Instagram posts that will come together to make a more cohesive theme.

Sources

Greenwood, S. (2015, August 17). Instagram Demographics. Retrieved October 02, 2016, from http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/2015-08-19_social-media-update_09/

Instagram. (2016, June 21). Instagram Today: 500 Million Windows to the World. Retrieved October 02, 2016, from http://blog.instagram.com/post/146255204757/160621-news

Parker, S. (2016, July 21). Top Instagram Demographics That Matter to Social Media Marketers. Retrieved October 02, 2016, from https://blog.hootsuite.com/instagram-demographics/

Scientific American. (2013, October 3). Brain Seeks Patterns Where None Exist. Retrieved October 02, 2016, from http://www.scientificamerican.com/podcast/episode/brain-seeks-patterns-where-none-exi-08-10-03/

Valdueza, R. (2013, January 11). We are 90% visual beings. Retrieved October 02, 2016, from https://ernestoolivares.com/2013/01/11/we-are-90-visuals-beings/

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism