An Entrepreneur’s Social Media Strategy

By: Jillian Lim

Social media gives people the ability to look into the lives of others, of anyone.

You have the ability to see the photos of your high school best friend’s trip to California, the photos your friend took hiking the mountains in Colorado or the expensive brunch your friend’s cousin’s sister ate yesterday. Jealous? Yes. Why? Because all we see on social media are the good things happening in the lives of those you follow.

Lexi Herrick preached to the choirs in her blog post, 11 Things We Fake in Our Social Media Lives.

I’ve flown across the country and lost my luggage — and then my wallet, too. I was a mess. Maybe I should have Instagrammed a photo of me in my free extra-large T-shirt from the airline, crying on the phone to Pam from the credit card company. Nah, how about a gloriously filtered photo of me standing in a beautiful cove, lit by the sunset in the mountains of Washington, instead.

Long story short, what we show on social media is not always the whole story.

As the “social media comparison” epidemic spreads, entrepreneurs begin to use a different social media strategy.

They show the good, the bad, and the ugly.

For instance, Blessed Is She founder Jenna Guitar explains the nitty gritty of her marriage on Instagram.

Image Source

Wait. What?

Jenna said something that most people wouldn’t say on social media. She said what was real. She said what was really going on in her life at the time. Instead of posting a perfect picture of she and her husband, she revealed that her marriage has struggled.

But why?

Her social media strategy, like many other entrepreneurs, is to be raw and real.

Dale Partridge, founder of StartUpCamp, explains in his blog post 4 Powerful Upgrades for Your Online Image that “people crave reality”.

They want to see the heart and struggle of the human element. At the psychological level, this type of realism on social media increases the probability of a follower’s dream. When they see people struggle and win, their hopes are reinforced.

This is why the social media strategy of many entrepreneurs is working and winning over the heart of many followers.

Instead of posting what you think will make you look good, start posting what is raw, real and true to inspire your followers to overcome their struggles, work hard for their aspirations and reveal their authentic self on social media.

Click here for the full length blog post.


Herrick, Lexi. (2015). Retrieved from

Partridge, Dale. (2015). Retrieved from

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism