Buying Twitter?

By: Tyler Plato

I am honestly surprised that a major company in the U.S. has not bought twitter already. And the fact that Google, Apple, and Disney have already “thrown in the towel” on twitter is interesting. That just shows you that no matter how big twitter may seem, it isn’t big enough for one of these, and other, companies to but it. Now some will say that this is just a strategy and they, the companies wanting to buy twitter, are just trying to make twitter pull their price down, but I don’t think so. I think that these companies were serious about purchasing twitter, but thought that since twitter isn’t doing as good as it used to that maybe it’s not a good idea.

Image by: Rae Hines

Salesforce is one of the few companies interested in purchasing twitter but isn’t as excited about the purchase as they once were. “Salesforce previously had its sights set on another social network, LinkedIn, but lost out when Microsoft snapped it up for $26.2 billion in June” (Alyssa Newcomb). It seems that everybody is wanting some control of a social media network. They are all, well most of them, being bought out by certain companies because those companies want more control.

That is what all of this boils down to, control. No matter what anybody says, these companies like Google, Apple, Disney and so on what more control of things. There are only 6 companies in the U.S. that control TV and the news. In the 80s there used to be 50 companies and it is projected that in 25 or so years that number will go down to 3.

Would this be a good investment; I think it would. Twitter only has 313 million users compared to Facebook’s 1.71 billion users but I think if the right company bought twitter, they could easily make that number go up.

References:

Frier, Sarah, Brian Womack, and Alex Sherman. “Twitter Seeks New Path After Potential Bidders Said to Back Off.” Bloomberg.com. 8 Oct. 2016. Web. 8 Oct. 2016.

Newcomb, Alyssa. “After Google, Apple, and Disney Bow Out, Does Anyone Still Want Twitter?” NBCNEWS.com. 7 Oct. 2016. Web. 8 Oct. 2016.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism