By Phyllis L.
On Thursday, Oct. 6, Ben & Jerry’s posted a tweet in support of the Black Lives Matter movement. The post has since gained approximately 62,000 retweets and 86,000 likes.
— Ben & Jerry’s (@benandjerrys) October 6, 2016
The duo then released a powerful statement on their website, encouraging Americans to join in their stance of non-complicity on social inequality in this country. Their conclusion on why black lives should matter is because those lives are children, brothers, sisters, mothers, and fathers– humans, like everyone else.
“They matter because the injustice they face steal from all of us – white people and people of color alike. They steal our very humanity.”
The pair empathy expressed their difficulty in seeing “the list of unarmed [African] Americans killed by law enforcement officers grow longer and longer.”
Twitter users showed their appreciation for the company by creating the trending topic #BenandJerrysNewFlavor. The hashtag contains a horde of vibrant, witty suggestions. Here are a couple of hilarious tweets that I felt had no chill – pun intended.
— Juice LeRoy (@koopa_kinte) October 7, 2016
Brownies v. Board of Education #BenAndJerrysNewFlavor
— ghetto othello (@obi_tripleOG) October 7, 2016
He Was Unarmed Dough 🍨#BenAndJerrysNewFlavor
— NUFF$AID (@nuffsaidNY) October 7, 2016
— kaili (@itsmikailii) October 7, 2016
I ain’t pickin’ no cotton candy #BenAndJerrysNewFlavor
— YoungProfessionalist (@theyungprofresh) October 7, 2016
And my favorite one of all:
#BenAndJerrysNewFlavor Go Shawty It’s Sherbet Day
— Kar L. Stine (@karyewest) October 7, 2016
It’s no surprised that not everyone is pleased with the dynamic ice cream duo’s perspective on racial injustice.
Never buying your ice cream again and telling everyone I know to do the same. https://t.co/gwEwG9wDEw
— hautedamn 🐸 (@hautedamn) October 7, 2016
— Derek Janik (@DerekJanik) October 9, 2016
@benandjerrys shut up with your libtard agenda and BLM ads and discrediting stats. (And your ice cream really isn’t that great either.)
— Victor Hammond (@HammondVictor) October 9, 2016
Even though Ben and Jerry’s specifically stated that they “believe that [by] saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t,” some people aren’t at all convinced. Others have even gone as far as to accuse the company of promoting the killing of cops, a completely opposite notion from the duo’s peaceful perspective.
.@benandjerrys SO YOU SUPPORT COP KILLERS AND BLACK SUPREMACIST PSYCHOS. HOW DISGUSTING. YOUR “ICE CREAM” TASTES LIKE FROZEN PUKE.
— Mark Dice (@MarkDice) October 7, 2016
— firemanemt4ever (@firemanemt4evr) October 9, 2016
This is hardly the pair’s first encounter with unpleasant opinions and threats of boycott from one of their social announcements. They have a history of advocating for political issues. For example, last year’s celebratory name change of the classic chocolate chip cookie dough flavor to “I Dough, I Dough”, which was as a result of the Supreme Court’s verdict to legalize same-sex marriage.
Their new, creamy peppermint ice cream, “Empowermint”, was released earlier this year in an effort to generate awareness to social issues, such as voter ID laws in North Carolina. This flavor perfectly captures the compelling messages that Ben and Jerry’s is promoting.