Ben and Jerry Officially Invited to ‘The Cookout’

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By Phyllis L.

On Thursday, Oct. 6, Ben & Jerry’s posted a tweet in support of the Black Lives Matter movement. The post has since gained approximately 62,000 retweets and 86,000 likes.

The duo then released a powerful statement on their website, encouraging Americans to join in their stance of non-complicity on social inequality in this country. Their conclusion on why black lives should matter is because those lives are children, brothers, sisters, mothers, and fathers– humans, like everyone else.

“They matter because the injustice they face steal from all of us – white people and people of color alike. They steal our very humanity.”

The pair empathy expressed their difficulty in seeing “the list of unarmed [African] Americans killed by law enforcement officers grow longer and longer.”

Twitter users showed their appreciation for the company by creating the trending topic #BenandJerrysNewFlavor. The hashtag contains a horde of vibrant, witty suggestions. Here are a couple of hilarious tweets that I felt had no chill – pun intended.

And my favorite one of all:

It’s no surprised that not everyone is pleased with the dynamic ice cream duo’s perspective on racial injustice.

Even though Ben and Jerry’s specifically stated that they “believe that [by] saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t,” some people aren’t at all convinced. Others have even gone as far as to accuse the company of promoting the killing of cops, a completely opposite notion from the duo’s peaceful perspective.

This is hardly the pair’s first encounter with unpleasant opinions and threats of boycott from one of their social announcements. They have a history of advocating for political issues. For example, last year’s celebratory name change of the classic chocolate chip cookie dough flavor to “I Dough, I Dough”, which was as a result of the Supreme Court’s verdict to legalize same-sex marriage.

Their new, creamy peppermint ice cream, “Empowermint”, was released earlier this year in an effort to generate awareness to social issues, such as voter ID laws in North Carolina. This flavor perfectly captures the compelling messages that Ben and Jerry’s is promoting.

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Phyllis Lynch is a senior at the University of North Texas. After trying out a multitude of incompatible majors, she fell in love with Public Relations. Her interest for journalism developed in high school while working on the yearbook committee and taking photojournalism classes. She is also minoring in psychology, which stimulates her interest in understanding how the human mind works. Phyllis dances to the beat of her own drum, and takes great pride in identifying as a black feminist. When she is not swamped with schoolwork or binging on Netflix, Phyllis immerses herself into photography, filming short videos and blogging about fashion and beauty. One of her dreams is to become a well-renowned Media Producer.