BTS doesn’t give a resolution to fans in “Blood Sweat and Tears”

After confusing their fans with cryptic videos for over a year, South Korean boyband BTS continued the confusion when they released their new album at midnight KST on October 10. When WINGS dropped, the music video for the track “Blood Sweat and Tears (피 땀 눈물)” was released too. Fans were hoping the music video would clarify some of the mysteries that the band presented in the previous videos, but it definitely did not.  If anything, it added more layers to the complicated plotline.

In at least eleven of the band’s videos, there was a continual, unclear plot that led fans to have wild conspiracy theories. After the first of the videos, “I NEED U,” came out in April of 2015, a lot of fans were under the impression that most of the band was somehow dead or figments of someone’s imagination. After three more videos came out, there was still no explanation for the quick changes from a happy boyband into a dark, depressed version.

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Still from the “Run” music video – November 29, 2015

In September of 2016, BTS started releasing a seven-part series of short teasers for songs off of the new album.  One video was released a day for a week, leaving fans waiting for the short videos to appear on YouTube.  Each video followed a member and his problems that started in the previous four videos, some of which included drug abuse and possibly fatal car accidents, and included a voiceover of quotes from the novel “Demian” by Hermann Hesse. This series just made the plotline more difficult to understand.

Those eleven videos all pointed to “Blood Sweat and Tears” giving fans the answer they wanted, but still nothing was made clear.  The video didn’t seem to follow the plotline in as much detail as the previous ones, but was obviously connected by the eerie mood and the voiceovers.

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Still from the “Blood Sweat and Tears” music video – October 9, 2016    

I am even more confused than I was before the video came out and I’m just curious to see where BTS is going with the plot. Maybe there really is no conclusion in mind, and they’re just doing this to get more viewers.  Whatever is actually happening, I’m definitely excited to see what the rest of the album will bring for the band.

 

SOURCES

ibighit. “방탄소년단 (BTS) ‘피 땀 눈물 (Blood Sweat & Tears)’ MV.” Online video clip. Youtube. Youtube, 9 October 2016. Web. 9 October 2016.

1theK (원더케이). “[MV] BTS(방탄소년단) _ I NEED U.” Online video clip. Youtube. Youtube, 29 April 2015. Web. 9 October 2016.

1theK (원더케이). “[MV] BTS(방탄소년단) _ Run” Online video clip. Youtube. Youtube, 29 November 2015. Web. 9 October 2016.

 

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism