Written by: Hailey Turner
Infuencer Marketing has been growing immensely with the rise of social media, it has left many companies wondering how they can get involved to improve their SEO campaigns.
After seeing successful influencer marketing such as Madewell partnering with Stephanie Sterovski, Bethany Marie and five others to promote their new tote in the #TOTEWELL campaign reaching over one million people. The campaign not only reached one million people but one million of the RIGHT people, this is one of the key concepts in influencer marketing. A company needs to pick the right influencers in order to reach their target consumers.
Some companies, such as Birchbox, uses influencer marketing to it’s full potential as well. By not only having influencers post on their own page but having ‘Instagram takeover’, where their influencer post directly from their Instagram. Birchbox even allowed influencer and well known blogger Emily Schurman of Cupcakes and Cashmere to curate her own Birchbox to be sent out to the consumers. All these strategies are not only beneficial for the company but the influencer as well, the more they post or shared the large their personal following grows.
Many business see the benefits of influencr marketing but don’t know where to start. Finding the right influencer is key and here are some helpful tips to finding the right fit for your company…
- Choosing Your Platform: Many business immediately think of Instagram when hearing influencer marketing. Although this is most popular you must choose the platform your consumer is on. If your target market is over 40 you may want to stick to Facebook.
- Social Listening: It is extremely important to pay attention to what is happening in the social platform you are pursuing. Just because someone has a large following doesn’t mean it is for the right reasons, really research this person. Also see if your consumers are following this person.
- Reaching Out: The first impression to your potential influencer is key. It is key to realize they will be busy and you will need to find a way to stand out among all the other emails/calls they will receive that day. You must propose a concept that is mutually beneficial and smart for them.
Lastly, as Jason DeMers said in Forbes, “You’ll probably go through a few influencers before you find one willing and able to engage with you, but when you find that one, you’ll start noticing the results almost immediately.”