Slow & Steady Wins, Right?

Twitters Measly Attempt To Win The Active Users Race

By: Halla Congress

If someone were to tell you they didn’t have a Facebook, you would think they were mad, correct? The simplistic design, navigation, and intended purpose make it a popular database amongst all ages. Instagram? Not so much. However, its purpose is also pretty clear.  Research shows that in 2017, Facebook will have a whopping 1.71 billion active monthly users, Instagram will have 500 million while Twitter is expected to reach 60.9 million users. So why is Twitter lagging behind? Word has it that non-users see it as a waste of time and hard to use. The creators of Twitter have made it a goal to change things but are they starting on the right foot?


Twitter has taken a vow to recreate some things on their application to solve a very important core issue; the myth that the app is too “difficult to use and understand” for non-users which is the main audience they need to target to get out of their stalled growth rut. They have tested two things to see how users have reacted within the past week:

The “Happening” Tab

The Happening Tab’s purpose is to focus more on live video updates and trending topics. You can tweak settings to your preference, making then local or international.

The Explore Tab

The explore tab is self-explanatory. It’s simplistic design allows users to see trending hashtags, news trending from the day, and even topic-specific news. This design was popular amongst technical challenged users.


Through the implementation of these new features, Twitter will have a better shot at making new users feel that they can personalize their feed, watch live converge on events and navigate through the app more efficiently. Users are responding well to the new updates. The creators of the application say they are planning to make some additional changes before the year is over.


Article Source & Photograph

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism