Instagram’s trying to compete with Snapchat.

By Jennifer Becan

Will it work? I don’t know.

According to an article by Adweek, Instagram is bringing people’s stories to the Explore tab. This will allow users to view stories from people they don’t already follow.

insta
Image from: blog.instagram.com/post/151983992047/1610-stories-explore

Instagram is obviously trying to emulate Snapchat’s live stories in some way, and I can’t help but wonder why. Didn’t they already copy Snapchat when they introduced stories in the first place? Couldn’t they try for something a little more original?

On top of this, I also wonder how many users are actually interested in watching stories from people that they don’t already follow. I wouldn’t watch them. Then again, I don’t really watch Instagram stories from people that I follow in the first place.

On the other hand, according to Instagram, “more than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow.” I wouldn’t have guessed the number was that high. Additionally, there are many articles that argue Instagram’s stories feature, while a knock-off, is better than Snapchat’s.

Instagram’s bringing stories to the Explore tab could be a huge success. People could love it and go there for hours of entertainment.

Even with these points in mind, I’m still not sure how successful this will be for Instagram. Snapchat was there first. People know that and can see what Instagram is trying to do. Don’t get me wrong though, I love Instagram. It’s just that Instagram is typically for posting pictures, and that’s why I get on Instagram. To look at pictures. I don’t go to Instagram to view stories; that’s what Snapchat is for.

My guess is, people will use this for a couple of weeks just because it’s new and then return their undivided attention to Snapchat. Buy hey, I could be wrong.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism