The Race to Acquire Twitter

With shares plummeting since they went public in 2013, Twitter’s board has decided to open up conversations of making a sale with possible suiters such as Disney, Google and Salesforce. With it’s growth stifled, and its comparisons being duped to that of Yahoo, it is clear that Twitter executives are looking to jump back on the success bandwagon as quickly as possible. Interestingly, they have quite a few esteemed corporations courting the idea of buying into the company. Google has made mention of acquiring Twitter. Google of course has the funding to support the $18 billion dollar price tag that comes along with the acquisition. Additionally, Google and Twitter would make a sensible partnership considering Google is king of the advertising business and could aid Twitters media presence with their YouTube ties. Facebook could not remain tucked away while this phenomenon is at large. Facebook has mentioned that they are looking for a better way to attain news that is instantaneously gratifying. Twitter is by far the superior platform for breaking news, and Facebook has more than enough funds to meet the bill. The question remains: Can Facebook come up with a better way to internally up their news release capabilities without having to spend a pretty penny in the acquisition of Twitter? Microsoft has also stepped up to the plate with the intent of utilizing Twitter to benefit its acquisition of LinkedIn. As we have learned in class, Twitter is a widely beneficial resource for business implications. The partnership would be an easy marriage if Microsoft pulled the trigger on the deal. Surprisingly, Disney has also dipped their toe in the pool in order to appeal to younger audiences from a widely used media touchpoint. Disney also made mention of the fact that they do not wish to see Facebook own yet another social media dominator. If Facebook did acquire Twitter, would their next stab be SnapChat? Food for thought. Lastly, Salesforce chimed into all of the commotion. The CEO of Salesforce recently joined the Board of Directors for Twitter. Most industry professionals are skeptic of the execution of a deal between Salesforce and Twitter due to their recent acquisition of Quip. Of the big wigs vying for an investment opportunity, I would have to lean towards Microsoft being the most suitable of candidates. Why not Facebook you might ask? LinkedIn is such a powerful business and news tool that the partnership between Twitter and Microsoft could lead to more powerful business implications for the two platforms conjointly.

Green, T. (2016). Why Twitter Stock is Down 30% in 2016—The Motley Fool. Retrieved October 23, 2016, from http://www.fool.com/investing/2016/06/23/why-twitter-stock-is-down-30-in-2016.aspx

Wagner, K. (2016). Who will buy Twitter? We ranked all the possible buyers. Retrieved October 23, 2016, from http://www.recode.net/2016/9/14/12876560/twitter-acquisition-options-google-facebook-apple

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism