On Thursday, Oct. 27, the creators of Vine told the world that their 6 second video making platform would be discontinued in the coming months. Don’t freak out just yet, they are keeping the Vine website, so you will still be able to see all of your favorite vines, but the phone app will eventually be discontinued. Meaning, creators on Vine might not be able to post any more new Vines via the phone app which is where most of their material was created. Vine and Twitter stated on Medium.com “We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

Twitter, which bought Vine in 2012, will apparently be laying off 9% of its workforce, according to Variety.com, this is because of its “struggles to achieve profitability” even though Twitters’ “third-quarter 2016 revenue and earnings exceeded Wall Street expectations.”


“The company also said in a letter to shareholders that it was going to prioritize some parts of its business, while deprioritizing others. A Twitter spokesperson declined to comment on how many Vine team members are going to get laid off.” (Variety)

So what’s next for Vine? The company said that they will be doing their best to answer any questions that anyone has, on their Twitter page; however, other than the announcement that they sent out, Twitter and Vine have not said anything else. Creators on Vine however, have spoken up about the change by either making fun of the announcement, saying thanks to all of their fans and people who have supported them, or have put up links on their other social media accounts on where else to follow them.

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism