Social Media and Millennial Voting

by Brittani Rast


Millennials are becoming more interested in politics. They are of voting age and many want to participate. American Press Institute did a study that showed 69% of millennials get the news daily and 85% place importance on keeping up with the news. They might get their information from different mediums than baby boomers, but they do like to keep up to date.

Twenty years ago the chance for interactivity on websites was limited. However, according to The Millennial Impact Project, social media is playing a huge role in the current election. It found that millennials post on social media about issues important to them. As a result, politicians are putting more effort into their social media campaigns. This is changing the game of politics.

Some millennials feel disconnected with politics, but social media is a way to have their voices heard. Some feel that there is too much bias and rhetoric in other mediums such as radio and TV ads. As a result, some millennials are turned off to voting.

It’s been suggested that social media can influence political views of voters. They pay attention to their timelines and what their peers are saying about politics. Exposure to politics on social media can help shape political views.

As for another example of how social platforms can be used: Michal Henne and his friend, a freelance designer, developed a website called It lets users create home pages in which they can post their profile, positions, speeches, news articles and videos. Users are either candidates, officials, or citizen voters. Members can also organize political events.

Voters can like or dislike candidates and officials posts and positions. Data and statistics will be collected based on demographics. This is a social platform for voters to connect with each other as well as candidates and officials.


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism