Social Media Crowdsourcing
As time goes on our ability to network and connect grows each year. Now in the year 2016 people have to ability to address millions of people directly through the magic of social media. And who is to say that within those millions of people there aren’t a few good ideas for your company? More than likely, there are.
Image from RivalIQ.com
An article from Forbes.com tracks down the origin of the term “crowdsourcing.” It was first coined by Wired Magazine editors Jeff Howe and Mark Robinson in 2005. Jeff Howe defined crowdsourcing as “The act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.” That definition still applies for sure, but the use and generalization of the term has changed a bit over the years.
Social media crowdsourcing has become an essential skill for companies to utilize in order to improve their services to better serve their consumers. Even today, I asked my twitter followers what a good idea for my blog post would be and they gave me a few suggestions. You will of course get not so great suggestions and some things you’ve already done, but you will almost always get new and creative ideas. Even for things as simple as a blog.
Now many social media platforms have developed around crowdsourcing (i.e. Wikipedia for information, Kickstarter for funding, and Twitter for suggestions/feedback). With the use of these kinds of platforms, information is always up to date to current events with thousands of people editing and citing sources. Small projects are finding investors launching brand new products, like the Oculus Rift, into the mainstream market. Companies are finding new opportunities to connect with their consumers and build the “personality” of their brand.
The possibilities of crowdsourcing your audiences for improvement are endless. SocialMediaToday.com has an informative article on some small advice on how to use a few features on Twitter to better crowdsource that can go a long way if used creatively!
Listen to your audience; they want to help you so you can help them.