By Anakarin Petersen
This past week Vine founders announced that the mobile application would be discontinued. The social platform allowed users to use their creativity and turn a 6 second video into something brilliant. Vine was an experimental site; it was something different that fell along the popularity of Twitter, Instagram and Facebook in a way. There was the rise of a new breed of celebrities, the “Vine Stars”, and overall an excellent platform for comedy.
In October 2012 Twitter acquired Vine for 30 million dollars and as of October 2016, only 4 short years later the Internet’s quirkiest outlets for creativity is being shut down due to Twitter trying to become profitable. The entire Vine division was not making money and became a somewhat of dead weight for Twitter. Another theory…Instagram took over. It seems as if Vine did not recuperate from Instagram’s launch of its video feature, Instagram never stopped stealing Vine’s users and market share. In May, it was reported that many of Vine’s biggest star moved on onto more profitable platforms like Youtube, Facebook, and Instagram.
So what will happen to all the videos? Vine announced to its users that they value their users, their videos, and are going to shut it down the right way. Users will be able to download and access their vines. Many fans and users are still in denial and not willing to let go of the app, and it will be interesting to see the way vine stars will go next or what will be the next big thing.
The co-founder of Vine, Rus Yusupov, who sold it to twitter, offered some words of advice for startups trying to enter the world of social media, “Don’t sell your company!” Words that some start-up companies might want to think about before getting too excited about big numbers.