By: McKeni Franklin
Let’s admit it. Food is on the very top of the list of things we love to look at on social media. It’s right up there with funny videos and anything that has to do with adorable animals. Anytime we go out to eat and order a meal that is aesthetically pleasing or cook something we’re extremely proud of we always feel the need to either snap it, tweet, Instagram it, or all of the above. We love making other people want what we have via our food posts on social media. How much is this obsession of ours to make others want what we have influencing the food industry? Is social media changing the way that we eat?
The food industry is definitely something that seems to have been around forever. It seems very unlikely that something can change the food industry and have such an impact on it, but once again, social media is proving us wrong. It’s getting to a point where a restaurant’s popularity is solely dependent on restaurants. ‘Instagram Feeding Frenzy: How ‘Influencers’ Are Changing the Food Scene’ gives a great example of the power of social media and influencers when it comes to restaurants: “Influencers can, and often do, “make” restaurants. A wave of Instagram posts about the milkshakes at Black Tap Burgers in New York’s Soho, heaping all-you-can-eat candy stores in a glass, led to a mouth-watering Buzzfeed story with more than 2 million views, hours-long lines, and a feature on ABC’s The Chew,” ( Ruiz, 2016). The article even goes on to explain how this particular restaurant’s popularity is solely based off of Instagram popularity.
Is social media popularity something the food industry should embrace, or should it be treated as a fad? Sure, the amount of business brought to your restaurant courtesy of Instagram is great right now, but how long will it last?
Ruiz, M. (2016). Instagram Feeding Frenzy: How ‘Influencers’ Are Changing the Food Scene. Retrieved from http://www.bonappetit.com/entertaining-style/trends-news/article/rise-of-influencers-ruining-everything
Feature image courtesy of: http://www.news.com.au/lifestyle/food/aussies-share-the-food-love-by-posting-pictures-of-meals-on-social-media/story-fneuz8wn-1226637885462