Seriously, Wireless Carriers?

By Jennifer Becan

You’ve probably noticed a lot of ads lately for different wireless carriers. At least I have. There’s one where Sprint is making fun of the “Goliath” Verizon. There’s another where Jamie Foxx makes fun of Sprint for Verizon. And another where T-Mobile calls out Sprint.

And I’m sure we all remember the different network’s ads with the balls rolling down the ramp. If not, you can watch them all here, and read a hilarious take on the subject.

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What’s up with all of these ads? And why is AT&T staying out of it?

According to an article by Morning Consult, “Research company Strategy Analytics reported that in 2015’s third fiscal quarter,” the number of subscribers for each carrier were broken down like this:

Verizon: 137 million subscribers

AT&T: 126 million

T-Mobile: 61 million

Sprint: 58 million

These numbers shed a little light on these competitive ads we’ve been seeing. T-Mobile and Sprint are trying to catch up to Verizon and AT&T, so they’re using advertising to call out Verizon’s weak spots. Verizon, obviously, has no problem pushing back.

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Meanwhile, AT&T has been staying out of it. They’ve been running their own ads with the lovable character Lily. She’s quirky and fun, and definitely more enjoyable to watch than the other carriers’ recent ads.

So what’s the point I’m getting at here? To be honest, this is just something I’ve noticed about wireless carrier ads lately. And it’s kind of annoying – the competitiveness, that is. Does this bother anyone else?

Why do all of these carriers think the only way they can get more subscribers is by putting down the other carriers? I wish these companies would be a little more original, like what AT&T is doing with Lily.

Then again, I have no way of testing the effectiveness of these ads on a large scale. Maybe AT&T’s strategy isn’t working as well as others in getting more subscribers. Maybe. As far as I’m concerned though, they’ve got the best ads.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism