A Cup Served With Controversy

By Jennifer Cazares

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It is that time of year where Starbucks starts the holiday season off with another controversial cup.

According to Howard Schultz, Starbucks chairman and CEO, the green cup is supposed to represent the connections Starbucks has as a community with its partner (employees) and customers.

“During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” Schultz said.

Shogo Ota was this year’s artist for the green cup.  The design consists of a diverse set of sketched individuals that are stitched close together to create a sense of “harmony.” In the center of the cup, there is a white circle with blurred edges.

Although the idea sounds lovely to promote peace, some customers think otherwise. A few were skeptical that for a limited time, they will be receiving their beverage good that leans towards the term “political brainwashing.”

They voiced their opinions on social media.

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Others are angry because Starbucks is taking Jesus out of Christmas based off of the color of the cup.

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And some are just a bit disappointed simply because of the color of cup.

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Not all of the posts are showcasing the cup in a negative light. Many are backing up the design and supporting the meaning behind it.

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For the past six cups, Starbucks has never had the phrase “Merry Christmas” written on them. Instead, the cups have had wintery graphics that vaguely represent the holiday season.

But fret not fellow coffee consumers. This is just a pre-cup before the actual holiday red cup arrives to the store and onto your hands. Starbucks will roll out with the official red cups after the election is over.

Cited Sources

http://www.prnewsonline.com/starbucks-unity-cup

https://news.starbucks.com/news/starbucks-green-cup

http://pittsburgh.cbslocal.com/2016/11/02/starbucks-unity-cup-controversy/

http://fortune.com/2016/11/02/starbucks-cup-another-controversy/

http://www.stamfordadvocate.com/technology/businessinsider/article/Furious-customers-are-accusing-Starbucks-of-10592136.php

 

Cited Photos

http://elitedaily.com/news/people-upset-starbucks-holiday-cups/1678839/

https://www.thrillist.com/news/nation/starbucks-new-green-cups-people-are-mad-they-arent-red

https://news.starbucks.com/news/starbucks-green-cup

 

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism