By: Meredith Erikson
Thanksgiving’s coming up which means so is Cyber Monday! Forget Black Friday where you can literally get trampled over a toaster oven. Consumers should enjoy the ease and convenience that shopping online has to offer. But just like stores on Black Friday, websites have to compete too. In a Tweetchat I participated in this week, I learned how websites can optimize strategies to have the best outcome on Cyber Monday. “It is critical to make sure you are creating campaigns that are relevant and personalized,” according to Windsor Circle. It is key to make your website stand out from competitors on this hectic day.
First off, it’s important that a website utilizes social media platforms in order to get the message about sales and other deals across. Although not all platforms are needed, depending on the type of website, Twitter is one of the best to use because of its trending hashtags and how fast messages can reach an audience. Don’t forget to include social media links on websites either for easy access. Emails are another tactic that will help spread awareness for sales, but it’s important not to spam and to keep emails concise and appealing. Marketing campaigns can be expressed through social media and emails. For content strategies, it’s important to have price comparisons so shoppers can see what kind of deals they are getting. On that day, shoppers are looking for the best deal so the comparison makes their shopping easier. “In 2016, make sure that your marketing agenda is aligned with consumer preferences for digital interaction: Allow any in-store promotions to be honored online, and make hassle-free shipping and returns the standard,” says Marketing Land. Engagement is also very key. Websites should have people who are able to answer questions and offer assistance online instead of having customers wait on the phone. Engagement is important not just on the site itself but also on the company’s social media sites. AMP, something I wasn’t originally familiar with, is so crucial to a successful Cyber Monday. AMP makes pages on sites load faster. If a site is lagging and not loading, shoppers are going to move on. It is likely that sites with AMP will show at the top of search results too, which is where you want your site to be. This goes along with SEO as well, which should start months in advance. Cyber Monday can be a successful day for your business if you have well planned out strategies ahead of time!
Elkind, J. (2015, December 21). 3 Things Black Friday Taught Us About 2016. Retrieved November 05, 2016, from http://marketingland.com/3-things-black-friday-taught-us-2016-156025
Windsor Circle: Keep Your Customers. (n.d.). Retrieved November 05, 2016, from http://www.windsorcircle.com/blog/cyber-monday-black-friday-email-campaign-ideas