How Instagram is changing the game for businesses

By: Jillian Lim

We all know what Instagram is.

In 2014, over 90% of the 150 million users on Instagram were under the age of 35, which makes it a hotspot for advertisers in the apparel, entertainment, and media brands focused on the 18-35 age group. As of September 2015, there were about 400 million users on this social media platform and over 90% probably still are under the age of 35. So why are some businesses not utilizing Instagram to its full advantage?

As the only photo-sharing social media platform, Instagram gives businesses and brands a chance to curate their feed in a special and unique way that properly represents their brand.

For instance, Abercrombie recently cleared their entire Instagram feed and started fresh to represent the new face of Abercrombie with the launch of their rebrand.

Screen Shot 2016-11-06 at 9.59.04 PM.png
Screenshot from Abercrombie’s Instagram

Instagram also give businesses the ability to be discovered. With the use of hashtags and the discovery tab based on “photos you may like”, Instagram almost, in a sense, advertises for you.

All you have to do is:

  1. Choose photos to tell your brand’s story
  2. Create a well thought out caption that doesn’t have a 140-character limit
  3. Use hashtags to increase chances of being discovered by your audience
  4. Make sure your website link is on your Instagram bio to drive Instagram traffic home to your website
  5. Stand out from the crowd

Facebook and Twitter may have upped their game with the ability to look at business insights and analytics originally. But Instagram recently launched Instagram for Business, which allows businesses to create a business profile, access Instagram insights, and promote your business directly from Instagram.

“Instagram gives people a way to see into your business in a way that’s different than Facebook and Twitter,” said Mitch Hankins of Tentacle Inbound. “It’s the fun nature of being able to engage your audience by telling a visual story and really inviting them to be a part of your brand, rather than just articles and text-based posts.”

Businesses, take advantage of it.

Featured Image courtesy of Yahoo.


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism