Millennials now rival the size of baby boomers, so it is no wonder that the political world sees the potential benefit of marketing to this generation. The youngest members of the millennial generation, including myself, just came of age to vote in this years presidential election. In efforts to gain the votes of millennials states and social media platforms poured resources into online registration as millennials are characterized as tech savvy.
According to Yik Yak, “A survey of 2,000 millennials showed that 62 percent registered to vote for the first time this year and, of those, 9 percent registered online following a social media prompt”. Social media has proven its effectiveness in this year’s presidential election. On May 16th Facebook sent a reminder to its users to register or update their registration information. From this single reminder alone roughy 150,000 people registered for the first time or updated their registration information online that same day.
A non-profit organization called Rock The Vote made a big impact in this election season with millennials. Since 1990 Rock The Vote has been registering people to vote with hopes of bringing a higher turnout to the voting booths. What differentiates this non-profit over others is their use of, “pop culture, music, art and technology to inspire political activity“. Over the past few months social media has been filled with celebrities advocating for Rock The Vote hoping to influence millennials to go out to register to vote. My personal social feed featured Kendall Jenner posting several Instagram photos and videos with information about how to register to vote and encouraging young people to be vocal in this years election.
With the increase use of social media a record number of young people are registered to vote and becoming active members of the political conversation in the United States.
By Carolyn Baldwin