Vine is dead and Twitter killed it

By Nina Quatrino, @Lavenderchaii

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In a recent announcement from Twitter on Thursday, October 27th, creators declared the ending of popular video streaming app, Vine. With this being initiated, it caused a universal uproar across social media platforms. The app gained popularity quick when it was first created back in 2012. The app skyrocketed into the most downloaded app of 2012 within months of being released.

Vine, a video streaming app which allows users to create, and edit short segments of video while it loops and tracks how many times the video has been viewed. The app is a fun place where entertainers, comedians, artists, photographers, and just about anyone can join in the fun.

The app gradually started to lose popularity as the years went on. My guess is that competing apps like Snapchat, and Instagram have taken over. However, none of those are quite like Vine.

As a personal Vine user, I would say my opinion is a little biased. I downloaded the app like many of my peers when it was first released. Being of the millennial generation, I would agree that I tend to follow the entertainment and social media trends. For example when Myspace went dead back in 2008, I deleted my account and moved on to Facebook. When Snapchat was created in 2011, many (including myself) deleted vine and called it the next best thing. 

Unlike Vine, Snapchats do not stay for longer than 10 seconds and are not able to be replayed. Recent updates to Snapchat have allowed the use of “stories” which initially allow someone to create a video or picture and allow it to stay in their “story” for up to 24 hours from when the video or photo was taken. Similar to Snapchat, Instagram also initiated it’s release to the video sharing world with it’s recent release of “Instagram stories”. Potentially, Instagram stories could outshine Snapchat because it is essentially the same thing. Text overlay, 24/hour timeline and the exclusivity to one’s followers are what make the two similar. Unlike the two, Vine is a public video streaming app which allows both followers, users, and viewers able to see content. Vine’s videos are available to the general public and anyone can access them. In my opinion, the creators of Vine (Twitter) probably feel like their app is falling to the bottom of the barrel in the app store, therefore decided to wipe it out.

I recently started using Vine again when I stumbled across an old favorite on Twitter, of a prank gone wrong. The short video makes me laugh consistently, every single time it loops. For Vine lovers like me, it looks as though the creators aren’t going to erase the app entirely. Screen Shot 2016-11-06 at 10.10.17 PM.png

Creators of Vine have announced that they are working on making sure that every video on vine lives on forever, as well as the comments and likes. The app will most likely merge to a website url and be a graveyard of vines and users. The creators have also recently mentioned they are in the works for a new app, known as Hype is supposably the “new” vine. I’ve played around with the app, however it is still so new and has lots of bugs. Who knows, maybe there’s hope for us Vine lovers with this new app.

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Hype, Drake’s Views


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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism

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