On Friday afternoon, November 11th Facebook declared everyone dead, including the company’s CEO Mark Zuckerberg, in a memorial banner on his profile page. When Facebook users logged on to their accounts, they found their accounts turned to a “memorialized account,” suggesting that they were dead to those who would visit their profile page.
A statement on Mark Zuckerberg’s profile read:
“We hope people who love Mark will find comfort in the things others share to remember and celebrate his life.”
This statement was read all over Facebook users’ profiles.
When the message appeared, thousands of users complained about this incident on other social media sites, like Twitter. However, others found this incident funny and linked to the presidential campaign winner, Trump.
A Facebook spokesperson explained the situation, stating that it was due to a bug that has since been fixed.
“For a brief period today, a message meant for memorialized profiles was mistakenly posted to other accounts,” the spokesperson said. “This was a terrible error that we have now fixed. We are very sorry that this has happened and we worked as quickly as possible to fix it.”
This incident was purely bad timing, due to Facebook’s recent bad press, in the aftermath of the Presidential election. Facebook was being criticized that the company didn’t do enough to stop the proliferation of fake news on News Feed, regarding Clinton and Trump. Zuckerberg addressed these concerns by stating, “Personally, I think the idea that fake news on Facebook, of which it’s very small amount of the content, influenced the election in any way is a pretty crazy idea.” Rather than placing blame on the facts, he pointed to content engagement as the problem. He noted that Trump’s posts had more engagement than Clinton’s on Facebook.
Despite the bug glitch problem, it brought in a lot attention for Facebook. However, Facebook’s incident brought users to engage on Twitter, which increased consumer engagement on Twitter, rather than it did on Facebook. Overall, its been a bad couple of days for Facebook since the Presidential election on November, 8th.
Blog by: Amber Perez