The Death of Vine

Ryan Tatum

JOUR 4270

Blog #5

The Death of Vine

            Vine was a truly unique form of social media. Six seconds of video to do with whatever you wanted. Instead of taking pictures of food or spoiling TV shows, Vine was mainly used for comedy. Six seconds is the perfect amount of time for a punch line. Not long after it launched in 2012 Twitter bought the service for $30 million. For four years the service exploded launching entertainment careers for new comedians like Chloe.

And then in October of 2016, Twitter decided to close down the app and dismantle the service. But why?

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            There are a number of reasons that The Verge puts into consideration. Vine didn’t “differentiate” itself fast enough as competitors arose. Around the same time Vine launched, Snapchat was taking the world by storm creating new and fun ways for people to connect through video technology. Around the beginning of 2015 Instagram added their video feature, exactly like Vine but with a 30 second limit instead. Both of those platforms figured out to do something Vine never did, monetizing.

Instagram allows companies to pay to place ads in your feeds and with the video feature, even ad commercials. Snapchat got creative with their ads by allowing company to host livestreams in their “moments” tab as well as have them pay to give users special filters to add to their collections. Vine completely missed out on a new and creative way to monetize their service.

It’s sad that such a unique and creative platform died so young after only being around for four years. Most “Vine Stars” have accepted this fate and are moving to other platforms (Twitter and Instagram ironically enough). Hopefully history will never forget the silliness and creativity that came out of Vine

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism