Juju on that What?

By Joy Kalu

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(Via google.images)

Rap dances, viral videos, viral challenges…

Social Media has become the breeding ground for all of these things. It’s as if every day you wake up, there is a new viral dance that everyone is doing.

If you haven’t been living under a rock the past couple months then you would know that in just a few months we have gone through quite a few viral dances and challenges. It started with “Hit the Quan”, then there was “Whip and Nae Nae”, the “Running Man Challenge” and now more recently we have “Juju on that beat” and the “Mannequin Challenge.”

But the question arises, what is the point of all these challenges? Do they bring awareness to some societal issue? Are they for crowdfunding?

In all honesty, the answer is nothing. There is no real reason for all of these viral dances and challenges. They are really all just for the fun of it. People start these little crazes and everyone hops on the bandwagon, often even celebrities like to take part and make their own viral video. Most recently Blac Chyna made a “mannequin challenge” video for the delivery room as she gave birth to a much awaited baby girl.


(Via google.images)

It’s all of laughs and giggles and simply to entertain, and there is really nothing wrong with that. Would it be nicer if there was some sort of benefit to them, similar to that of the “Ice Bucket Challenge” for ALS? Yes, it would be. But the fact that it’s all for fun and games is really doing no harm. Not to mention, these videos are quite entertaining and so are the songs.


“Can Someone Please Explain The Mannequin Challenge?” NPR. NPR, n.d. Web. 13 Nov. 2016.

Trammell, Matthew. “The Beats Fuelling the Viral Dance Challenges.” The New Yorker. N.p., 04 Nov. 2016. Web. 13 Nov. 2016.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism