MediaCon 2016

By Emily Pribanic

The Alliance for Women in Media was founded in 1951 when the National Association of Broadcasters discounted its women’s division. NAB offered to create a new organization and the following year over 280 women gathered to approve the new organization. Now the Alliance for Women in Media has many chapters throughout the US including a DFW chapter. AWM DFW chapter was created over 30 decades ago to offer educational support and growth opportunities to students and professionals alike.

For the first time, AWM decided to host a media convention with a wide variety of guest speakers and industry professionals. The convention offered students help with resumes, elevator speeches, networking, internships and different aspects of the media industry. MediaCon offered professional head shots, Video resumes and even breakfast for students seeking a leg up in the vast media industry.

Guest Speakers included Deborah Ferguson from NBC 5, Kevin Mote a national video imaging director, Edie Douglas Owen a creative director, Marty Martinez CEO of social revolt agency, Amber Goynes from Grandesign and Reis Myers McCormick from KD Studio. Every speaker offered excellent words of wisdom and in-site into their media field.

This was the very first year the Alliance for Women in Media hosted MediaCon and I am hoping it’s not the last! This convention was a great idea that provided wisdom to students and help with their future careers. MediaCon also included a member from the SAG-AFTRA organization to help students with interviews and being on camera, for students interested in broadcast journalism.

MediaCon had many great sponsors that helped with the event including Grandesign, NBC 5, Telemundo 39, WFAA 8, ABC, iHeartmedia and NCM. At MediaCon many roundtables were set up with professionals to talk about broadcast announcing, creative, elevator pitches, experiential marketing, film producing, media planning and buying, resume writing, screen writing and help with on screen talent.

Without all of these wonderful professionals, sponsors and guest speakers, MediaCon would not have been possible. AWM has just found an excellent annual event that I would love to attend 20 years from now with my own professional insight.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism