By: Rachel Pittman
Ever wondered how bloggers could make a living through social media? One company figured out the solution to paying content creators for their work.
LiketoKnow.it is a way where Instagram users can shop their favorite Instagrams from their favorite Instagrammers. To join, you need to sign up on their website and then sign in to your Instagram account. After those steps are completed, LiketoKnow.it users can like photos and receive an email with ready to shop product links. The links will show all of the products the influencer had in their photo. People can click on the link and be directed to the website where they can buy the product.
All influencers have to do is tag the products in their photo, upload the photo to Instagram, and they can make money based off LiketoKnow.it users buying products from the retailers they link to. It is a win-win for both parties. Users of the Instagram app no longer have to question where an influencer purchased that product and bloggers can make a commission based on the products they show their followers.
This practice is known as affiliate marketing, “A mechanism that is one of the most common, least visible ways the Internet funnels blog readers onto retail sites.” The platform is selective about the influencers they partner up with and “only accept about 10 percent of those that apply. They currently work with over 9,000 bloggers, magazines, and other publishers and more than 4,000 retailers, including Nordstrom, Neiman Marcus, and Net-a-Porter.”
Bloggers on the site receive an average commission of 20 percent. The top earners on the platform are style bloggers. Some of these bloggers are Song of Style, Gal Meets Glam, Kerrently, and Pink Peonies. Kourtney Kerr, the blogger behind Kerrently, told Racked.com the amount of money she has made off of the platform surprises her. “ What I made in December was more than my annual salary three years out of college.”