Snapchat Spectacles: Good Idea or Total Bust?

By: Tyler Plato

Snapchat recently released their “Snapchat Spectacles.” Now you can only get them in a Snapchat Spectacle vending machine, but there are only 5 total vending machines as of right now. These are basically sunglasses with a camera in them. They sync to your phone and when you tap the side of them, they will either take a photo or start to record a video. They are $130 and come in 3 different colors: black, teal, or coral.

Photo By: Lili Sams (Mashable)

Some think this is the greatest thing since sliced bread and others believe that it will die off. I think they are a waste of money. I mean are we so lazy that we won’t take out our phone to take a picture or video, have we really gone that far down the rabbit hole? Now granted, it is useful if you are at an event, such as a concert, where you don’t want to be staring at your phone and you just want to enjoy the concert, but I believe that it is a waste of hard earned money.

Now a bunch of people that would like to get their hands on these glasses are getting really frustrated because there are only so few vending machines. And because of this, they run out of stock really fast. Now the 5th machine showed up at the Rose Bowl in Pasadena, California. The placement of these machines is random and some are wondering if Snapchat will ever be able to get enough machines out there and then be able to keep all the machines stocked up.

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Now will these “Snapchat” spectacles die off, I don’t know. It all depends on if Snapchat can make good decisions on who they target for these glasses and where they place them. If they put a couple of these “bots,” the vending machines, in places where a bunch of their target audience is, then they might be able to make money off of this. Like I said before, they just placed their 5th vending machine outside of the Rose Bowl in Pasadena. Now they have done this very well. They have just unveiled a new spot to get some Snapchat Spectacles and they did so right before the USC vs. UCLA game. Now this is supposed to draw a huge crowd and if everything goes as Snapchat wants it to, then this could be a huge win for them. And if the machine runs out of glasses, then the people that wanted some and didn’t get any might seek out the other machines and buy them there.


Elliott, Matt: “How to Buy Snapchat Spectacles.” CNET. N.p., 15 Nov. 2016. Web.

Etherington, Darrell. “Snapchat Spectacle Vending Bot Lands at the Rose Bowl Stadium In Pasadena.” TechCrunch. N.p., 19 Nov. 2016. Web.

Raab, Josh. “What the Spectacles Could Do for Snapchat.” Time. 19 Nov. 2016. Web.

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism