Mobile Black Friday

By Justin Galle

Black Friday is traditionally the busiest selling day of the year. It’s the day that sets off the holiday shopping season, which is a vital time for retail stores. Though it may not seem like it for retail employees like myself, who wage war from the front lines every year on Black Friday, sales are down.

Photo: Associated Press File Photo

The period between Black Friday and Christmas is important for the economy because it accounts for 30 percent of annual retail sales. Since 2012, however, sales on Black Friday have steadily decreased. Though some attribute this shift in behavior to a relatively weak economy, it turns out people aren’t spending less, they just aren’t participating in the Black Friday in-store rushes like they used to.

The internet and mobile technology are quickly changing the way we shop. What was Cyber Monday has now become Black Friday Deals Week for retailers like Amazon and Best Buy, and any retailer savvy to the changing business trends are extending their sales through the entire weekend. So while people might not be coming into the stores as much early Friday morning, they are still spending quite a bit over the course of the week online shopping.

Mobile has perhaps contributed most to this shift to extended online shopping. This year saw a massive 33 percent increase in mobile Black Friday sales over 2015, with shoppers spending over $1 billion. As this trend continues, Black Friday deals will continue to expand throughout Thanksgiving week, allowing people to stay home after their Thanksgiving feasts and order their goodies online via smartphones.

 

Black Friday 2016 Deals & Sales | Amazon.com. (2016). Amazon.com. Retrieved 28 November 2016, from https://www.amazon.com/Black-Friday/b?node=384082011

Schwartz, H. (2016). Black Friday Falters as Consumer Behaviors Change. Nytimes.com. Retrieved 28 November 2016, from http://www.nytimes.com/2015/11/26/business/black-friday-falters-as-consumer-behaviors-change.html

Rey, J. (2016). Black Friday set a record as the first $1 billion mobile shopping day in U.S. history. Recode. Retrieved 28 November 2016, from http://www.recode.net/2016/11/26/13752620/black-friday-2016-billion-mobile-commerce

Does Anyone Still Shop on Black Friday?. (2016). The Balance. Retrieved 28 November 2016, from https://www.thebalance.com/what-is-black-friday-3305710

 

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism