NFL Stops Taking L’s By Allowing Their Teams To Create GIFs

By: William Branch




Back in October the NFL released an addendum to their social media policy that would ban their teams from Live-Streaming (Periscope, Facebook Live, etc.) or record videos during games and posting it on social media. Also, teams were restricted from creating GIFs of game highlights. Violations would result in fines up to $25,000 initially and increasing to as much as $100,000 for additional violations.

According to CBS Sport’s Jason La Canfora, Dallas Cowboys owner Jerry Jones opposed the ruling, citing that the teams should be able to post videos of their games if the league can.

Teams had found a workaround, showing creative ways to express their displeasure with the policy.

The MLB has a twitter handle SPECIFICALLY for GIFs, but it is controlled through the league. As of yet the NFL does not have a handle or account on any social media site that is devoted to GIFs, but thanks to Google you can find them through sites like Giphy.

After a rocky season filled with low ratings the NFL has slightly relaxed those restrictions. A “test agreement” with Giphy has been put into effect that will last until June 2017. Under the agreement teams are allowed to make GIFs and video stream everything EXCEPT live game plays on the field. There had been a previous cap on the amount of videos teams could post per platform (8) but that has been increased to 16.

As GIFs have become a staple of social media sites, it is great to see the NFL finally embrace them… as well as live-streaming of their games. Either way it is nice to see NFL follow MLB’s lead in embracing the power of the GIF!


[@fitztepper] Tepper, Fitz. “NFL Teams Will Now Be Fined For Posting Videos And GIFs During Games.” TechCrunch. 11 Oct. 2016 Accessed 2 Dec. 2016.

[@fitztepper] Tepper, Fitz. “The NFL Will Reportedly Relax Their Social Media Rules So Teams Can Post More GIFs And Videos.” TechCrunch 2 Dec. 2016. Accessed 2 Dec. 2016.

Rovell, Darren. “NFL Teams Can Be Fined For Posting Video Under New Social Media Policy.” ESPN, 9 Oct. 2016. Accessed 2 Dec. 2016.

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism