@Dear_Ivanka: A Final Cry for Help



Social media once again catapults social activism.

Priscilla O. Yeverino

On November 21st, an Instagram account with the handle @dear_ivanka posted a beautiful photo of President Elect Trump’s daughter Ivanka. The picture displays attractive blonde Ivanka in a red top, revealing most of her dé·colle·tage.

The caption read “Dear, Ivanka, I’m afraid of the swastikas spray painted on my park.”

And so it began.

The Instagram account has since then posted 86 more pictures, most of Ivanka, some with messages for Ivanka. The page was created by Halt Action Group.

The page, in my opinion, is so effective because of the font, images, pictures. In other words, the medium is the message. The pinks, golds, feminine font, aesthetically-pleasing images contrast so heavily, and therefore effectively, against all of Donald Trump and his cabinet’s hateful platform.

The account now has 12.3 k followers, after articles from different papers and magazines have covered the account, most notably Vogue, which lauded the account for it’s message, Tweeting the article with the following caption: “A ‘Dear Ivanka’ Instagram Account Juxtaposes pretty, playful pictures with dark, disturbing captions addressed to Ivanka Trump.”



Alison Gingeras and Jonathan Horowitz are members of the art community in NYC. Ivanka Trump and her husband generally frequent the same circle of the liberal art-community so both Gingeras and Horowitz thought it would be a good idea to reach out to her in a way that extended old politics.

Gingeras and Horowitz then rallied an estimated 150 friends and artists to hold a protest outside of Puck Building, owned by Trump’s husband Jared Kushner. The “protest” wa snot labeled a protest, but an vigil, lit by L.E.D candles. They passed around protest signs, all inspired by different styles of art, and all in hopes of reaching out to the most pragmatic member of the Trump family.



Renowned NYC artist Marilyn Minter, whom Ivanka follows on Instagram told the New Yorker she was doing so.. “because she’s the most sympathetic, the softer side of Trumpism, and we think she’s potentially one of us.”

Among the protesters was a childhood classmate of Ivanka, who submitted the picture on the account with the caption @dear_ivanka will you keep another Jew like me safe from Steve Bannon and the KKK?”

Artist Alex Da Corte commented on an IG post Ivanka herself posted, with the artist’s work in the background, stating  “Dear @ivankatrump please get my work off of your walls. I am embarrassed to be seen with you.”

And logistically, the movement could potentially create some change, if subtly. The Trump Presidency, a monster for all “firsts” will be the first U.S. presidency in which the First Daughter will have a larger role than the First Lady, Melania Trump. Not only is Ivanka in charge of all assets, but Trump’s first-born has taken a leadership role within the Trump family considerably more important than brothers Eric and Donald Trump Jr.

Interestingly enough, two days ago, Politico released an article about the slim possibility that progressives everywhere are clinging to:

“Ivanka Trump, climate czar?

The first daughter aims to use the first lady’s lectern to champion liberal causes.”

Mysterious timing. Whether the article was affected by the Instagram account and rallies, we’ll never know.

While some of the posts are used to shame the eldest Trump daughter, most of them border on sounding like a final cry for help. A last opportunity to reach out to the one person who might be able to stand up for all different types of people that were oppressed during Donald Trump’s campaign.

A last opportunity to beg Ivanka to “Tell Daddy No”.


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism