Grocery shopping 2.0

Amazon seems to always be one step ahead of everyone when it comes to creating the best user experience. From things like Amazon Dash button that lets you reorder items at the touch of a button, to the hands free voice speaker Amazon Echo that acts as a personal assistant; Amazon seems to do it all.

Now, the company has outdone themselves once again by creating a revolutionary new way to grocery shop. Amazon Go is the most technologically advanced way to shop to this day with no lines or checkout.  This new form of shopping will  launch sometime early 2017.

What is it exactly?

Amazon go takes out the most dreadful part of grocery shopping-the checkout line, to create a fast and convenient shopping experience. Simply scan the Amazon Go app to enter the store and then start shopping! It really just as simple as that.

How does it work? 

What makes this new form of shopping possible is all in the technology. The technology used is similar to what is used in self driving cars. Computer vision, deep learning algorithms, and sensor vision are combined to create the shopping experience. This form of technology is able to detect when products are taken or put back on shelves and keeps track of them in your virtual cart. Once you have checked everything off your shopping list, you may leave the store and Amazon charges the bill to your Amazon account and sends a digital receipt shortly afterwards.

What can you buy at Amazon Go?

From staple grocery, items such as bread and milk to locally made chocolates and cheeses, Amazon Go will have it all. Drop in on your way to work and pick up a ready to eat breakfast, lunch or dinner as well as other snack items for your day made by on-site chefs and local kitchens. Amazon go will also be introducing Amazon Meal Kits that provide you with all the necessities to create a meal for two in just 30 minutes.

Personally, I am so excited for Amazon Go! I feel like it will be very successful and I hope to see more stores across the country this upcoming year


By:Lauren Vincent

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism