Buying Followers and Why It’s Bad

We’ve all seen it. Websites that offer to give you thousands of followers for a few bucks. We all have one of those friends that uses 40 hashtags in an Instagram post, most of which read “#Followforfollow” or “#likeforlike” or something like that. So what’s the point?

People will buy, either with money or their own mutual return, followers or likes on social media. For what reason, other than to make them look cool? But it doesn’t. We all see you posting those hashtags. We all KNOW those followers aren’t legitimate. We can all see through that 1,000+ follower count. It doesn’t make you look cool. At all.

Beyond how ineffective it is to do this on a personal account, doing so with a business account is even worse. As a business, you shouldn’t be hunting for the most likes or the most followers. Sure having more followers gets your product out there for more to see, but those followers aren’t the followers you want.

Most of those followers aren’t even people, or are an alternate account of a repeated follower.

What a business should strive for is organic reach and high engagement rates. Fake followers is not the ideal. You want real, living, breathing people to see your content. And you want to interact with them and hope they interact back. You don’t want to seem like a darned robot yourself. You want consumers to know that there is a living, breathing person behind the mask of your business’s account who is listening to them speak, just as you want your posts to be seen by a real human.

Don’t let them think there is a robot controlling your social media pages. Robots don’t bring in business. Unless you’re some weird restaurant in Tokyo or a strip club in London. Humans bring in business. Humans get people more interested in a brand through interaction. Plus that interaction causes Facebook’s algorithm to place your posts into their feed with increasing frequency the more they interact with your account.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism