A Nod, Smile, and Wink to an Untapped Online Dating Audience

By: Josh Lawson | @JoshKLawson

As we move further into the technological age or the digital renaissance, face to face communication is becoming a dying art. Knowing this, engineers and developers have worked tediously to create a community where everyone feels welcome. These online communities have created niche dating apps to find like-minded people. This has caused online dating to increase by about 36 percent in the past two years, according to a Pew Research Study.

Before, individual apps could be created through pre-existing apps needed to adapt to the needs of prospective users. Tinder saw this need to broaden their audience by increasing the number of options available for users to identify as. Her has become the dating app for queer and bisexual women. Whereas Grindr is a dating app for gay and bisexual men. Users flock to these different apps to fit their niche needs. But not all of them are as accepting or welcoming as they may seem on the surface.

Winkd is an app in development that is geared as a safe haven for members of the LBQTQIA community. To make this app the best in the business, the founders compared apps from OKCupid to Tinder to recreate some of the intimacy found across the board. The app uses the location to find matches, “winks” to show interest, and then only have 20 minutes to communication before the opportunity vanishes.

Provided by Winkd


Unlike other apps, users will be unable to see the name or age of other users until after they match. The developers decided to allow users to choose between male, female, and human, as they thought it would be the most gender-inclusive approach. The app is set to launch during the Sydney Gay and Lesbian Mardi Gras in February.

A person’s identifiers are very personal in nature, but Winkd hopes to allow a safe and autonomous way to promote those identifiers through their app. The welcoming environment created by this app is a step in equal treatment for all genders and sexualities. In the coming years, hopefully, more industries will accommodate this mindset to allow everyone to feel safe using their service.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism