Evolution of Digital Portfolios


By: Sasha Calamaco / @sashacee

Seems to be that everyone is a “photographer” these days, myself included.

But, no really, I am a professional photographer – just look at my Instagram.

There used to be a time where social media platforms such as  Instagram, VSCO , Facebook, or even websites created for the purpose of exposing our work, talents, and the creative services we can provide weren’t even around. Branding yourself wasn’t such a huge concept as it is today. But actually having physical hard copies in hand, i.e PORTFOLIOS to show what we work our asses off to produce. Not a link to a website, or sharing a Facebook post of your bestfriends photos to help amp their audience and network.

We are in an age of time that it’s changing the game for creatives and even the general workforce. How many people do you personally know that use another source to find someone that can take family portraits, create a graphic, design a website, the list goes on. People are creating personal accounts, as well as accounts to display their craft. Instagram and Facebook have utilized this by linking together and allowing Instgram being a professional’s contact page while displaying their work through their feed. By having that plug drawn back to their “business” Facebook profile.

So many freelance jobs have happened through connections through social media. Essentially, people can do away with the old school leather bind, plastic covered casings of a classic portfolio and simply hand out their social media handles, blog or designated website to potential clients, and possibly, hopefully land a job. It’s a part of the evolution of the digital age. And we’re embracing it more, taking a hold of it every single upload at a time, multiple times a day. Don’t take my word for it, that you DON’T NEED a legit portfolio in your line of work-

But let’s not discourage the power of these platforms.







Maddiegreer instagram – https://www.instagram.com/maddiegreer/?hl=en

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism