How Small Businesses Use Social Media to their Advantage

As a young adult, one of the most frequent questions I get from my parents is “Why are you always online?” What they don’t understand is that being plugged in through social media is not a bad concept. To their knowledge, being active on social media will affect how you do in the workplace in a negative way.

One of the most prominent factors in being on social media is how you portray yourself. Learning how to decide what should be for online everyone to see is how to ensure that online advertising is being used to its upmost advantage.


The society we now live in feeds on social media. Many small businesses depend on social media to promote their goods or services. For them, social media provides advertising in different forms for a very small cost. Adweek shows that at least 73% of all small businesses use social media as a marketing outlet. Of this percentage, 81% prefer to use Facebook Inc. With many different ways to promote advertisements, it is the primary choice for those wanting to promote their business.

Alongside social media advertising is email advertising. When a business starts out an email list, it seems to reach many people. But, after a short amount of time these users start unsubscribing because it is another hassle they have to look at. This is creating even more of an outlet for those who chose to promote via social media, and takes even more away from other advertising such as print, website, online, and event advertising.

Because of how little social media advertising costs, it is very simple to make different ads that target different age groups. For example, creating an ad that speaks to teenagers will often times not have the same effect on a fifty-year old.

Whether it is a big corporation or a small business, social media advertising can have a huge effect on society, and it has also proven to be one of the most valuable outputs for marketing.




Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism