How Social Media Created the Women’s March

By Sanjuana Banda | @bysxnj

Women’s March was held worldwide to showcase to the newly elected president, that women rights are human rights. This movement was started by retired lawyer, Theresa Shook. On the day of the election, she was upset over the result and decided to use Facebook, that night, to invite women to peacefully protest in Washington. The next day, she realized over 10,000 women were wanting to join in her efforts. A simple Facebook invitation created one of largest protest we have seen.

Women’s March momentum is a result of using social media as a grassroots initiate. The word was spread through a wide range of platforms such as Instagram, Twitter, Facebook, etc. Liz Radford is co-administrator of the Chicago Women’s March. She originally found about the march scrolling through Facebook. She loved the idea, but figured many would not have the opportunity to travel to D.C. As a result, she created a Facebook page to form a protest in Chicago. By the end of the evening, she found herself with 1,000 people interested in protesting in Chicago. As time passed, more and more people joined to stand at the protest. Radford did not know anything about activism or organizing a protest, but she did know that people wanted to organize and protest peacefully.

Women take part in a protest against Republican presidential candidate Donald Trump in Chicago

(Photo Credit: New York Times)

How did I hear of the Women’s March? I originally heard about the Women’s March by an artist called Shepard Fairey. He is known for his Obey clothing line and for the “Hope” poster he created for Obama’s 2008 presidential campaign. I recall scrolling through Instagram one day and coming across one of his posts. In a matter of minutes, I discovered what was Women’s March and became alert of their cause.

It is amazing to see how a simple Facebook invitation led to a great march. With the help of social media, people were able to spread the word. Many women were able to come together and protest the same causes. They were able to showcase President Trump that women have a voice and they are not afraid to use it.

(Featured Photo Souce: Salon)


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Stein, P., & Somashekhar, S. (2017, January 3). It Started with a Retiree. Now the Women’s March Could be the Biggest Inauguration Demonstration. Retrieved from

Voght, K. (2017, January 27). Social media brings Women’s March on Chicago to life. Retrieved from


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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism