Starbucks Stays Caffeinated

howard-schultz-3_600x400

Photo Credit: The Street Photographer

 

By Devyn Bernal

@DevAlejandra

In response to President Trump’s recent play of power in banning travel for refugees, Starbucks announces plans to employ 10,000 asylum seekers in the next five years.

Chairman and CEO Howard Schultz outlined and sent the company’s proposal to all 75 countries that Starbucks (SBUX) in established, including the seven Muslim majority countries they may have locations in.

 

It has been made clear that President Trump’s election was not won by popularity, which includes several big-name corporations in the states. If Starbucks feels this strongly in disagreement with one of Trump’s first policies, who else does? And will any of these businesses be closed by the end of Trump’s term? This is something I would have never believed possible in America, and yet I never truly believed we would be in this current situation either.

 

“We are living in an unprecedented time,” Schultz declared in the outline, which established various actions the Starbucks says it is making to “reinforce our belief in our partners around the world.”

 

The refugee employment plan, Schultz penned, will start with a concentration on people who have served with U.S. troops as interpreters and support personnel. I recently listened to a podcast on ‘This American Life’ which looked into the same topic; interpreters helping our military, but not finding safety in the reward. If we ban refugees, not only does Starbucks lose employees, but we risk the chance of losing intel into the countries we need protection from.

 

Schultz also confirmed the beverage giant is “ready to help and support our Mexican customers, partners and their families” should any proposed trade sanctions, immigration restrictions and taxes affect their businesses. Starbucks has 600 stores in 60 cities across Mexico, and also sources coffee beans from the region. Just a small dot of an example on how world trade improves the American pallet… and it is now being closed off.

 

 

https://www.starbucks.com/store-locator?map=39.635307,-101.337891,5z

http://www.cnbc.com/2017/01/27/starbucks-ceo-howard-schultz-on-slowing-growth-doing-business-under-trump.html

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism