The Importance of Big Data

By Jenny Duong


The impact of social media can be measured by analytics. Also vice versa, analytics can be collected through social media platforms such as Facebook, Instagram, and Twitter. Information that companies collect from customers online is called big data. Companies will purchase data on potential customers to see their engagements online. Engagements are clicks, comments, searches, and impressions. These actions can be utilized to optimize advertising efforts.

Brands will know what their customers want the second they the want it. Having a view of customer behavior in real time will guide brands to know what works and what doesn’t work. This will actually save companies an immense amount time and money. Companies will have the best access to measure their effectiveness and predict the next step. Marketers will take these information to determine their consumer preferences which will affect how they target their market. Customer preferences are generated and marketers will use it to personalize how they approach their audience.

A few of the most known networks are Google Analytics, Facebook Insights, and Twitter Analytics. Google Analytics gives the number of site hits and searches. Facebook Insights provide referrers and mentions. Twitter Analytics tells the number of followers, reaches, and retweets. This offers insight on trending topics and ideas. These are basically statistics that are crucial to know in order to succeed in the business world. Analytics will tell exact demographics that are the most suitable at target markets.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism