Take a moment to consider how much advertising you experience on a daily basis in contrast to how much you experienced in, say, 2010. If you’re a “#millennial”, you’ve probably actually seen a significant drop in the number of advertisements directed to you on a daily basis. Your TV hours have been replaced by ad-free Netflix ad-minimal Hulu, and if you’re a YouTube Red subscriber billions of hours of ad-free youtube videos. If you’re like me, your favorite radio stations have been replaced by a much more personalized ad-free Spotify, and there’s a decent chance you use ad-block when browsing the web. For me, it’s gotten to the point where I even miss it a little bit, because I don’t even know what’s playing at the movies.
So how are companies going to get to us as a generation that sees few ads? They’re not. We’re going to do it voluntarily through experiential marketing. To simplify experiential marketing, for you non-advertising majors, it’s basically a form of advertising that exists in the real world as opposed to on a screen, or a billboard, etc. It creates an memorable experience for the audience.
That’s all well and good, but certainly you can’t hit more people with a single event in a mall than you could with a national TV commercial, right? Sure, not directly, that’s where the power of this scary new technology called social media comes in. If I see an ad like the one in this image, I’m probably going to take a picture of it and text it, Tweet it, Snapchat it, whatever it, to everyone I know. Not only does the company get to skimp on costly broadcast charges, tweets from a friend seem much more genuine than your average TV commercial. That’s why I hope, that in my career, I can make the world a more interesting place, not a more annoying one.
Gordon, Kim T. “Make Live Events Part of Your Marketing.” The Washington Post. WP Company, 13 Apr. 2010. Web. 03 Feb. 2017.
“Stop Advertising to Millennials (and Here’s Why).” DealerOn. DealerOnINC., 28 Sept. 2016. Web. 03 Feb. 2017.