By: Chelsi Wade
Social Media has greatly changed the world of haute couture fashion. In fact, in order to maintain their brand image, luxury fashion brands are practically obligated to have some kind of interaction via Social Media. In a recent article that I read titled, How Social Media is Transforming the Fashion Industry, it stated that from an analysis of about 7,000 consumers, “three out of four luxury purchases, even if they still take place in shops, are influenced by what consumers see, do and hear online.” Word of Mouth about a product can spread quickly! Especially since the first time that we (the shoppers) are most likely to see the product for the first time is on Social Media. On the other hand, it is important for luxury brands to update their Social Media on a daily basis. The fashion industry is constantly changing. It waits for no one! The article, How Social Media is Transforming the Fashion Industry, also mentions that Instagram, Facebook, and Twitter are the main platforms used by fashion brands.
Yves Saint Laurant’s Instagram is one of my favorite Social Media pages to look at because they upload individual pictures that form one big picture (as seen below).
Unique displays of merchandise, as seen above, are ways to draw in attention to one’s Social Media which could eventually lead to a future purchase of the merchandise shown. Another good example of how to engage your audience with your merchandise was mentioned in another article titled, How Can Fashion Brands Capitalize on Instagram Live. This article talks about designer, Tim Coppens, utilizing Instagram Live to debut his new menswear collection. In response to this, I think that featuring items from the runway on a feature such as Instagram Live, allows access to a greater audience. Not everyone would be able to attend a fashion show, but everyone carries a phone