The Struggles of Food Blogging

by: Krysta Overton


When it comes to pursuing the things we love, it’s fairly easy. It’s a personal endeavor that involves you, yourself, and whatever other alternate personality you use when you’re out on the weekends.  When it comes to converting that interest into “likes” so other people will want to be a part of that endeavor, it becomes a whole new ball game.

And here, on the not so lonely precipice that is food blogging, is where I found my issue. Food blogging has become a craze on social media. Partly owned by the fact that people love to eat, but more so because the next best thing to eating is obviously looking at pictures of food. Food blogs have taken on random forms, from recipes covering every possible food genre known to man, to food blogs centered on making food “pretty,” recipes, restaurants, and reviews… the choices are absolutely endless. So when food blogging, how does one keep their blog afloat among all the other equally interesting options?

From my research, I summed it into 3 different rules, though I’m sure there are many more or the rules could be broken down even further.

  • Nevertheless, rule number one: Pick your audience. By pick your audience, I mean a combination of knowing who your audience is and catering directly to them. Social media offers a plethora of platforms that enable one to engage with their public, but even then, it’s extremely possible to overextend yourself. If Facebook and Instagram are getting the most feedback, then focus primarily on those two. That is where the audience is.
  • Rule number 2: POST! I haven’t met a single fellow blogger who isn’t pressed for time at some point or another. With full time jobs and children and LIFE, it’s easy to not always be able to factor in a few spare hours to write a well thought out blog. Oddly enough though, that is the exact thing that can be the difference between a successful page and a page populated by the “friends and family” morally obligated to support and follow us on social media. The articles I read said that posting often is a must, and posting monthly should definitely be the minimum.tuna-584x400
  • The last rule, rule number three: It’s all about the content. This one goes without saying in my opinion. If you have a food blog that relies heavily on food photography and the photography is garbage… I’d say you have a little bit of an issue. The writing, the photography, and whatever else one adds to a post should be intentional and thought out. The goal is not to drown the reader, but intrigue them.

These aren’t the only things needed for a good food blog, but hey, it’s a pretty good start.


Bryan, A. 2016. How to increase food blog traffic and visitors. Urban Tastebud. Retrieved February 5, 2017, from

Gibbs, A. 2015. Food blogging: How to cook your way to success. CNBC. Retrieved February 5, 2017, from


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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism