The Tinder Effect

By Shannon Quinn

Nowadays, if you ask anyone young and (hopefully) single, odds are they have a Tinder, or another dating app like Bumble, OkCupid, or Happn….or maybe all of the above to increase their options. Tinder is the most popular of these apps. According to CNBC, Tinder has 1.4 billion swipes in 196 countries each day. But what makes these apps so desirable and addictive to singles?Image result for dating apps

Photo Credit: Datingsitesreviews.com

 Whether dating apps are being used for hook ups or soul mates there is no mistaking how addictive and satisfying it is to get matches. This is similar to the feeling of getting likes or retweets on social media sites. The apps are also addicting due to the minimal amount of effort it takes to get a match. This could be laziness, or maybe it just works better with our fast paced lives. There is no denying the allure of dating apps in our high speed society.

While dating apps may prove to be successful for some, especially for hookups, for many people, including myself, it causes constant dissatisfaction. I like to call this the Tinder Effect. It is based on the philosophy of Jean Jacques Rousseau from the 18th century. He said preferences are what cause humans to be miserable, because they cause us to always want something more, or better. The Tinder Effect can cause you to be quick to judge someone, and can make first dates your last dates easily. In an interview by the Washington Post, Michelle Jacoby, the owner of DC Matchmaker and Coaching, she says dating apps cause “Dating ADD”, where daters are “more quick to judge because they know that if you’re not spectacular, they can go back to their inbox, and just swipe right again tomorrow”.

tinder

Photo Credit: Gadget Review

At first, I thought the Tinder Effect was a good thing, because it raises someone’s standards, which is what you’re supposed to do to find someone worthy of you, right? But the truth is, it causes unrealistic standards that are impossible to reach. The Tinder Effect combined with the addictive qualities of the dating apps are a dangerous combination. Once you’re affected by the Tinder Effect, you’ll never be satisfied with anyone until you realize that you’re not setting realistic expectations. It doesn’t affect everyone, but if it does happen to you, delete your Tinder immediately.

Citations:

Clifford, Catherine. “How a Tinder Founder Came up with Swiping and Changed Dating Forever.” CNBC. CNBC, 06 Jan. 2017. Web. 05 Feb. 2017. from http://www.cnbc.com/2017/01/06/how-a-tinder-founder-came-up-with-swiping-and-changed-dating-forever.html

Polis, Sarah. “Tinder Is so Last Year. In 2017, Dating Apps Will Get More Selective.” The Washington Post. WP Company, 05 Jan. 2017. Web. 05 Feb. 2017. from https://www.washingtonpost.com/news/soloish/wp/2017/01/05/tinder-is-so-last-year-in-2017-dating-apps-are-getting-more-selective/?utm_term=.007ce40a6c4f

 

 

 

 

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism

One thought on “The Tinder Effect”

  1. Very informative and direct to the point.Quotes where factual and cited well. Puts a new light on social dating in our day and age.

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