Wendy’s Restaurant: Using Humor On Twitter

Have you ever scrolled through your Twitter timeline and stumble across a funny tweet from a brand? Was it a bit unexpected? This happened to me one evening when someone retweeted the Wendy’s account on my timeline. After reading the initial retweet, I went to Wendy’s account to see what was going on. ALL of their tweets were similar–they use a lot of humor in their replies and social media advertising. The only tweets they don’t use humor or sarcasm in are complaint tweets–but even some of those actually contain humor.

A lot of brands seem to be increasingly using humor in their social media accounts and people are really responding to them. A lot of the posts end up going viral, getting hundreds of thousands of retweets and replies.

I could make a blog post about all of the brands that use humor throughout their social media accounts, which was originally what I had planned to do, but that blog would be extremely long–just like this sentence. So, I’m just going to focus on Wendy’s.

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Wendy’s social media team is wild. Their replies are witty and funny. And also kind of savage.

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(And apparently, so is their spelling. YOU ARE FOOD IS TRASH.)


Wendy’s is no stranger to roasting their competitors, Burger King and McDonald’s. And it’s hilarious.

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Wendy’s and Burger King also got into a “Twitter war” over their value meals. Wendy’s launched the “4 for $4” meal, which includes a drink, fries, chicken nuggets, and a burger all for $4 (plus tax). And Burger King joined in on the value meal deal trend with a 5 for $4. Burger King tweeted a photo of their new value meal, including a cookie, a drink, fries, chicken nuggets, and a burger with the caption, “5 for $4, because 5 is better than 4.” (Which is obviously a jab at Wendy’s, the most savage brand on Twitter)

The response from Wendy’s came quickly and with few words.

And that was the end of that “Twitter feud”.


So, if you’re ever bored and want a good laugh, check out Wendy’s Twitter account, and find other brands that use humor as a marketing tactic via social media!


February 8, 2017 Jennifer Atanasoff

Sources: Twitter, Eater.com


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism