Grammys Intensity

By: Connor Gray

I don’t have cable. I neither deserve nor can afford these rich luxuries. The best part of the elevation of social media is that I can know every act, move, and mistake made at the Grammy’s. We live in an age where we can talk about soundcheck mishaps, well-deserved wins and Beyonce sorcery LIVE and in the moment. That got me wondering how social media has affected the way people watch award shows. Here’s a look at some of the most notable social media flare-ups during awards shows throughout E.G.O.T. history.

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The Most Famous Selfie:

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When Ellen hosted the Oscars, she utilized her own Twitter to take advantage of a golden opportunity. This record-breaking tweet was proclaimed one of the most “famous selfies of all time.”

 

#BeckWho:

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In 2015, Beck won Album of the Year when pitted against social-media darling, Beyoncé. This sparked virtual outrage and spawned the hashtag #beckwho in response to his win.

 

Accountability on the Red Carpet:

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When Giuliana Rancic commented that the young African American Disney Channel star Zendaya looked like she reeked of ““patchouli” and “weed” because she had dred locks, there was an immediate response to outrage. With social media, public figures and journalists alike are held accountable for what they say on the red carpet. Rancic did issue an apology to Zendaya.

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Tonight during the 2017 Grammy’s have already gotten: “GRAMMYS,” “Katy Perry,” “Adele,” “Queen Bey,,” “Chance,” “Penatonix” and “Target” which are all directly tied to this year’s Grammy’s. I’ve been able to watch Beyoncé, Katy Perry, Lady Gaga, and Chance the Rapper’s performances without turning on a remote. In 2017, red carpet outfits, show-stopping performances, and any off-quirks are met with immediate response. We live in an age where we get to see Beyoncé glide off a chair before the bloggers on Buzzfeed can even start their first click-bait article.

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Sources:

Steiner, Amanda Michelle. “Zendaya Blasts Giuliana Rancic for Criticizing Her Oscars Dreadlocks.” PEOPLE.com. Time Inc, 24 Feb. 2015. Web. 12 Feb. 2017.

http://people.com/tv/zendaya-blasts-giuliana-rancic-for-criticizing-her-oscars-dreadlocks

Bacardi, Francesca. “Ellen’s Oscar Selfie Breaks Twitter Record.” Variety. Variety, 03 Mar. 2014. Web. 12 Feb. 2017.

http://variety.com/2014/film/awards/oscars-ellen-degeneres-breaks-twitter-with-epic-group-selfie-1201124224/

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism