Grammys and Social Media

by Robert Jones Jr. | @rjmajorjr


Image by The Loomis Agency

This time of year is pretty busy for anyone who has a career in the field of communications. First was the Super Bowl, and in a blink of an eye the Grammys are here. This is the time for music acts from all genres to get together and shine on national television. But they are not just there to look pretty for TV.

In today’s climate, musicians are being viewed on all forms of media. They must have a presence on Twitter and Instagram, at least. Instead of just promoting music, artists can build a brand and create major influence on social media. This is for all artists, varying from mainstream exposure to indie Soundcloud pages.

So when a major show like the Grammys is set to premiere, a lot of buzz will be generated. Taking a look at the 2016 Grammys, there were seven million tweets created about the show.There were about 50 million interactions on Facebook regarding last year’s Grammys as well.

Some of the names the garnered the biggest buzz where acts such as Taylor Swift, Kanye West and Kendrick Lamar. It should be noted that each of these artists have interacted with their fans on social media in some capacity, establishing their brand and line of communication.

The 2017 Grammys should continue the trend of tweets and interactions as popular acts perform on stage. But like every year, a surprise act will steal the show and everyone will be talking about it for weeks to come.


Splash Media



Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism