League of Legends and its Mastery of Social Media

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E-Sports has been around for many years but more recently it has come into the public eye as being a “real” sport thanks to the countless hours of work the teams put into the game to compete on a global stage and with more recognition comes more time in the media spotlight. It seems as if everything from a player “raging” once in a game, to massive scandals with team sponsors is covered daily on multiple social media sites such as Reddit, Twitter, and Facebook.

Reddit being the major mouthpiece for the community and a place to post clips of your favorite players making a big play or crashing and burning. Sometimes the players themselves even get on to answer questions, respond to drama, and to occasionally participate in the making of memes. Even the game designers on all levels be it artists, gameplay balancing, or management participate on reddit to help solve problems on a daily basis. With over 953,518 people currently subscribed to the sub there’s plenty of content and engagement to go around.

Riot Games also has a big presence on Twitter with most of the staff having accounts and they’re mostly active everyday ready to lend assistance at the drop of a pin. The official League of Legends page has more than 3.4 million followers, which is more than our current VP has. Each team on the pro-scene has a main account and accounts for current players such as the current two time world champions and my overall favorite team SK Telecom T1 who constantly keep their global fans updated about wins, streams, and the players daily lives outside of the game.

It is clear to anyone that E-Sports is going to be here for a long time and League of Legends will remain at the forefront for many years to come with its great social media management and engagement with the fans on a daily basis.

by Brandon Carithers

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism