Marketing and Social Media

By Amairani De La Sancha



The key to marketing any business in 2017 is learning how to use social media networks to your advantage. It is very important to understand the kind of audience you are attracting and what they want to get out of your business. Forming a marketing plan for your business will help build a good foundation for the future of your company. Here are some key elements to pave the way for your company to get the social media attention it truly deserves.


  1. Growing web traffic-By increasing your presence on the web you are reaching out to other audiences other than the ones who already know about your company. Web traffic also involves creating really great content for your company in order to generate more sales. Using SEO to learn the ranking of your company’s web traffic will help captivate audiences on all of the company’s social media platforms.
  1. Listen to your audience-The company has an obligation to listen to what their audience has to say. People need to know that the company is not just doing things in order to gain more money, but they want to know that their opinions matter. By understanding the type of quality your audience expects you will create a higher rate of online viewership and sales. Also, don’t forget to respond to any and all questions they may have. Responding to your audience helps to build a strong, trustworthy and loyal foundation with them leading to happier customers and great results.
  1. Creating good content-When your company begins to build in a correct manner then more people will hear about it and spread the word to everyone else. This is how web traffic works too. Don’t forget the even though you are promoting good content you must also interact with your audience. This is how they will value your company more. Remember to also share

Patience is a virtue that not many people have. It is important to learn that success happens overtime and it may take a while for your company to rise up to the occasion, but it will be worth it in the end.


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism