Score A Goal on Social Media, Don’t Get A Penalty!!

by Cameron Harlow

Sports on social media. It’s an interesting thing, I think, and there’s a fine line between good coverage and bad coverage. A very fine line. I’m mostly talking about the coverage/updates for a given team on social media outlets. There are instances where a team’s PR or social media person doesn’t tweet or post enough about the team’s well (or not-so-well) being. For example, lacrosse is a sport that I am very interested in here at UNT. The men’s account doesn’t post often about the wins or losses the team faces. (Admittedly, they’ve done better this season)

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On the other hand, there are absolutely instances where the social media representative posts WAY too often about scores, assists, block moves, spin moves, jukes, someone tying their shoes *exhales*… You get the point. In high school, we had a sports announcer on our daily newscast who was very into sports. I mean EXTREMELY into them. He took it upon himself to update the student body via Twitter with every single event that we had and with every single move someone made on the field at the events he attended. It was a dedicated thing for him to do to say the least. But, nonetheless, excessive. People became annoyed because their Twitter feeds would be clogged with who kicked a ball or who jumped over a hurdle the fastest.


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All that to say, there’s just a balance to hit when sports reporting. If you decide to live tweet, do it sparingly; when someone scores or makes an incredible save… something noteworthy. Personally, I like to keep up with how my team has played in the most recent game. I don’t want a step-by-step replay of the game, just an overview of important moments condensed into one or two tweets/posts. There’s a limit. We all need to be more or less aware of it.

UNT Men’s Lacrosse Page

UNT’s Club Soccer Page

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism